"Our Tesla partnership was eye opening. For the first time in our company’s history, roof owners are deciding to replace their roof because they want to, not because they need to," said Ken Kelly, president of Kelly Roofing, in the white paper. "This is a paradigm shift in the sales process and I’m proud to be a part of it. This has helped our revenue and standing within the community boom."

Kelly Roofing has installed multiple roofs in Florida as well as the first international Tesla Solar Roof. The company even installed a 99-kilowatt Solar Roof, the largest ever, on a client's home. Kelly Roofing credits Tesla's products as part of the reason why Kelly was named the Roofing Technology Think Tank's 2021 Innovator of the Year. 

"Technology is an accelerator, and that philosophy is what we use today," said Kelly at this year's Best of Success conference.

For roofing contractors looking to duplicate Kelly Roofing's success, the white paper describes the path to becoming a certified installer, including how long it takes, details on setting up the legal and administrative framework and what staff members are crucial to making it happen. Kelly also describes what contractors can expect when installing the roofs.

The Tesla Solar Roof is a built-in photovoltaic roof system, meaning the roofing materials provide protection to the building as well as converting solar energy into electricity. According to Tesla's Q3 2021 report, the company deployed 83 megawatts of solar in that time period. This is a slight decrease from the 85 megawatts installed in the second quarter, but is 46% higher than Q3 of 2020.

"If you are considering a Tesla partnership, please know that Tesla is a very large company that operates like a startup," Kelly said.