search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

Werner Celebrates 13 Years as Official Ladder of NCAA Men and Women’s Basketball Championships

Werner-March-Madness
Image courtesy of Werner.
Werner-March-Madness-podium

The special-edition Werner Podium Ladders used to cut down the nets are uniquely designed with wider rungs, a larger platform, and higher guardrail to accommodate taller athletes. Photo courtesy of Werner.

Werner-March-Madness
Werner-March-Madness-podium
April 5, 2021

ITASCA, Ill. — Werner is partnering with the NCAA® for a 13th year to provide custom ladders for the net-cutting ceremonies in both the Men’s and Women’s Regional and National Championship games. The special-edition Werner Podium Ladders used to cut down the nets are uniquely designed with wider rungs, a larger platform, and higher guardrail to accommodate taller athletes.

In the winning moment, when emotions are at their peak, Werner ladders are trusted to keep coaches and players safe as they leave the ground to climb the ladder of success and commemorate their victory by cutting down the nets.

“It will be wonderful to be back on the court again to celebrate safely together as we continue our partnership with the NCAA,” said Stacy Gardella, vice president of brand marketing at WernerCo. “We feel tremendous pride to be part of the winning moment while keeping these talented players and coaches safe as they ‘Step Up’ and cut down the nets, each and every year.”

The NCAA Division I Women’s Championship will take place in San Antonio, Texas on April 4, while the NCAA Division I Men’s Championship will take place in Indianapolis on April 5.

Maximizing Fan Access

This year, Werner is helping users reach more than just victorious heights by expanding fan access to the championships. The world leader in ladders is sponsoring ESPN’s broadcast of the Women’s Championship net-cutting ceremony and the Spanish language audio for the Final Four® broadcast on Westwood One.

Werner is also coming directly to fans with a ladder tour in each of the championship host cities. Fans can also get involved through social media for an opportunity to win a unique piece of memorabilia: a custom three-foot replica of the championship Werner Podium Ladder. Fans can participate in the contest by taking photos of themselves with the Werner Championship Podium Ladder, uploading to Facebook, Twitter, or Instagram, tagging @wernerladderco, and using the hashtag #OfficialLadderOf for a chance to win.

Supporting Great Coaches and Mentors

In addition to the tournament sponsorships, Werner will continue to partner with organizations that recognize and promote outstanding coaches and mentors. The company will reprise its role as title sponsor of the Werner Ladder Naismith Men’s and Women’s College Coach of the Year awards. Werner has been the title sponsor for the Naismith Awards since 2017, which is presented annually to the men’s and women’s coaches who achieve outstanding on-court success.

Werner amplified the Coach of the Year program with a Naismith ‘Steps to Success’ series — a digital marketing program created in 2018 in conjunction with the Atlanta Tipoff Club, the organization that manages the Naismith Awards, to highlight successful coaches who have “climbed to the top.” These vignettes also highlight the relationships between players and the coaches who help them as they climb the ladder of life. Fans can also watch the spin off series, ‘Winners from the Past,’ which highlights notable past Werner Ladder Naismith Coach of the Year winners, including Dawn Staley, Anthony Grant, and Jim Boeheim.

KEYWORDS: ladder safety ladders sports WernerCo

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Steep Slope Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • Werner_NCAA.jpg

    Werner Celebrates 15th Year as the Official Ladder of NCAA’s March Madness

    See More
  • WernerLadder_ Co-Branded

    Werner Teams Up for 14th Year as the Official Ladder of NCAA March Madness

    See More
  • Werner is partnering with the American Ladder Institute for Ladder Safety Month this March, promoting injury prevention through training and awareness.

    Werner Marks 9 Years of Sponsoring National Ladder Safety Month

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

  • vrb_1 (1).jpg

    The Art of Roof Cutting Series DVD Library - Basic DVD

  • vrb_1.jpg

    The Art of Roofing Cutting Series DVD Library - Super Advanced DVD

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing