is continuing its campaign of partnering with athletic teams and events by becoming the title sponsor for the Boca Raton Bowl and a prominent sponsor for the American’s 2020 Football Championship Game.

ESPN Events, a division of ESPN, has announced as the title sponsor for the Boca Raton Bowl, the annual college football postseason game played in Boca Raton, Fla. Beginning with this year’s game, the bowl will now be known as the Boca Raton Bowl. will serve as the title sponsor through the 2023 season.

“We are excited to introduce as our new title sponsor,” said Doug Mosley, executive director of the bowl, in a written statement. “As our bowl game continues to grow and thrive, we’re eager for the opportunity to work alongside a cutting-edge company like”

The 2020 Boca Raton Bowl will be played on Dec. 22 at FAU stadium on the campus of Florida Atlantic University in Boca Raton and will be televised by ESPN.

“This year has been strenuous for college sports and businesses alike and we are extremely grateful to be able to work with ESPN to showcase and entitle the Boca Raton Bowl,” said CEO Brian Wedding. “College football is an American tradition that brings communities together and ignites a competitive spirit. At, we pride ourselves on being a part of the communities we serve and working hard to achieve success, which is why this opportunity fits well with our initiatives. We look forward to working hand-in-hand with ESPN Events on the Boca Raton Bowl.”

In addition to the Boca Raton Bowl, is partnering with the American Athletic Conference to serve as a prominent sponsor for The American’s 2020 Football Championship Game.

As part of the partnership, will receive on-field branding for the Dec. 19 championship game between Cincinnati and Tulsa, which will be played at Cincinnati’s Nippert Stadium and televised nationally in prime time on ABC.

“We are pleased to welcome as a valued sponsor for our 2020 Championship Game,” said American Athletic Conference Commissioner Mike Aresco. “ is an innovative and creative company whose emerging national profile will resonate well with fans of our conference and of college football in general. We look forward to a long partnership.” will be the first sponsor to receive on-field logo placement with The American Championship Game. The conference and plan to collaborate on opportunities for The American’s other premium events as well.

“ is expanding rapidly, and we are excited to announce our newest branch in Cincinnati,” said Wedding. “Watching the Bearcats take the field at the American Athletic Conference Championship Game against Tulsa will be a great moment ... I look forward to working with the American Athletic Conference in the future.”

The partnership was facilitated by The American Sports Properties, the local entity of Learfield IMG College, which has been the dedicated sponsorship sales partner for The American since 2018.

Previous sports-related partnerships has made include partnering with LSU, the Atlantic University Athletic Department on a $5 million, 10-year sponsorship to secure the naming rights of FAU's arena to become Arena and a sponsorship with the Miami Dolphins.