WILMINGTON, Del. — Great Stuff™, the industry leader in insulating foam sealant solutions, announced three new licensing partnerships with National Adhesives Distributors LLC, Finish Line Technologies Inc. and M&P Export Management Corporation to introduce a variety of new home improvement products and application kits under the Great Stuff tradename.
The partnerships will expand the Great Stuff brand into new categories that complement the core product range of insulating foam sealants, marking a significant growth milestone for the business and an opportunity to bring the trusted Great Stuff™ Brand to a broader segment of professional and do-it-yourself consumers.
The new partners include:
- National Adhesives Distributors LLC, known for the GlueDevil® brand, will commercialize a line of caulks and sealants utilizing the Great Stuff trademark in the U.S. and Canada.
- Finish Line Technologies Inc. will produce a range of multipurpose spray adhesives and rubberized watertight, flexible coatings, for use by do-it-yourself and construction professionals in and around the home, residential and commercial work sites and automotive and marine applications.
- M&P Export Management Corporation will produce a range of contractor application kits with Great Stuff Pro™ designed to provide construction professionals with all components and accessories necessary to install Great Stuff Pro in key applications. The kits will contain DuPont-manufactured Great Stuff Pro Foam Sealants with a reusable application gun and cleaner for the foam gun, disposable gloves and other accessories under the Great Stuff Brand.
“The first-ever licensees of the Great Stuff™ Brand were selected based on their alignment with the brand’s strategy, particularly our core values including their ability to manufacture and deliver quality, innovative products to consumers,” said Heather Smith, global brand and digital marketing leader for DuPont. “This marks a significant milestone for the Great Stuff Brand and we are proud to collaborate with exceptional manufacturers to expand our brand footprint and deliver more products to fit the needs of construction professionals and DIYers.”
The new products are expected to be available for purchase in early 2021.