Company-wide innovation is something a lot of businesses try to foster and talk about. At Duro-Last they actually do it: taking ideas for products and new innovations from any department in the company, developing viable concepts into products, and bringing them to market. The latest example being the Duro-Last Roof Pavers, introduced at the 2020 International Roofing Expo in Dallas. 

Erica Farver, senior product manager for Duro-Last, joins RC to tell us where the idea came from and why the product works. Check out more of RC’s Editor’s Choice 2020 selections here.