search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
ColumnsLow Slope RoofingSteep Slope Roofing

Lewd Language in the Age of #MeToo

Employers must be especially aware of how cultures may clas and cause hostile work environments.

By Richard Alaniz
#MeToo in roofing business

The old axiom that “words can never harm me” may have been true at some point, but that is certainly no longer the case in this age of #MeToo.

#MeToo in roofing business

The old axiom that “words can never harm me” may have been true at some point, but that is certainly no longer the case in this age of #MeToo.

#MeToo in roofing business
#MeToo in roofing business
January 14, 2019

The old axiom that “words can never harm me” may have been true at some point, but that is certainly no longer the case in this age of #MeToo. Words spoken today, especially if they’re lewd, profane, sexually explicit, or sexual innuendo can and often do result in claims of sexual harassment. The potential legal liability for sex discrimination that attaches to such words has been a reality for a number of years. Most commonly it’s been the creation or tolerance of a hostile work environment based upon sex that’s led to charges and lawsuits. Today, however, it’s the intense attention focused on sexual assault and sexual misconduct in the workplace that’s brought anything related to sex, including lewd or sexually explicit comments, to the forefront of employer’s legal concerns.

Virtually the entire world’s been riveted by the near-daily account of some high-profile CEO, executive, Hollywood star, television talking head or politician being accused of sexual assault, or at a minimum unwanted sexual advances, by women who had the misfortune to interact with them. The fallout from the continuing revelations of sexual misconduct by some that have long been admired has made the workplace ultra-sensitive to comments or remarks with explicit or even implicit sexual content.

Profanity and the New Generation

Profanity of varying stripes has been a reality in some workplaces for as long as anyone can remember. For Gen Xers, millennials, and sadly even post-millennials, profanity is part of their everyday conversation. In fact, today’s younger workers sometimes struggle to form a sentence that doesn’t contain the “F” word. Some celebrities, especially the Hollywood and the hip-hop crowd, see the use of such language as a badge of honor. Since calling people out over such vulgar language is seen as being out of the question, the conduct is perpetuated. That attitude may help explain, at least to some limited degree, why until the #MeToo movement brought the treatment of women in the workplace front and center, that obscene, coarse and even vulgar language has been generally tolerated in most cases.

What’s Offensive?

One of the challenges with managing potentially offensive language in the workplace, including that involving sexual content, is its subjectivity. What one person may find objectionable or obscene, might not pose a problem for someone else. But with the newfound attention on comments or conduct that explicitly or even implicitly, portrays women as sex objects, no employer can afford to tolerate it in their workplace. The #MeToo wave empowered and emboldened women in the workplace to report any hint of mistreatment. Words or conduct that previously might have just been shrugged off could now form the basis for a claim that they have been subjected to a sexually hostile working environment or worse yet, sexual assault. The potential damage of such a claim, even unproven, could cause to the firm’s reputation, customer relations and employee morale is incalculable. If the alleged misconduct involves any physical aspects, as we have seen in almost every publicized incident, the only choice is the forced resignation or outright termination of the offender.

What Should You Do?

All companies must be even more prepared today to address sexual harassment in the workplace than at any time in the past. Employers that don’t have a plan may be unable to appropriately address problems in a timely manner without negative consequences.

Here’s how to prepare:

In today’s multicultural, multigenerational, and multilingual workforce employers must be especially aware of how cultures may clash and cause hostile work environments. Cultural groups may have different norms regarding profanity, appropriate jokes and stories in the workplace, and displays of friendship. Companies need to be aware of what cultures are represented in the workforce and set a common standard that all employees can know and follow.

Employers must have a policy addressing what language is appropriate in the workplace. Employees that don’t know the rules will break them and some employees may take advantage of oversights in the proverbial employee handbook. It’s imperative that employers have a policy in their handbook that defines harassment and gives examples of inappropriate language.

All companies need to retrain their supervisors as well as their employees. Supervisors need to understand the seriousness of any allegations of harassment and the need for prompt action. They must know the procedure to address any instances of inappropriate language that could be harassment. Managers must be aware of the circumstances involving crude language that could make employees uncomfortable. Even if the use of that language isn’t found to be an example of sexual harassment, an employee that’s uncomfortable will be unproductive.

Companies must investigate any claims of sexual harassment promptly and thoroughly. Companies must act when an employee complains that fellow employees are harassing them, telling sexual jokes or stories in their presence, or engaging in any other form of lewd behavior. A quick investigation into the problem with appropriate corrective action can reduce the chance of a lawsuit and help the employee feel safe and comfortable working again. 

Conclusion

There’s no question that some employees will say inappropriate things at work. Companies must be ready to promptly and effectively address it. With a little preparation, they can minimize the risk of sexual harassment claims against the company and protect their employees. Every employee deserves to work in an environment where they are free from sexual harassment. All companies must do their part to make it a reality.

KEYWORDS: business management employee relations harassment

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Richard D. Alaniz is senior partner at Alaniz and Schraeder, a national labor and employment firm based in Houston. He has been at the forefront of labor and employment law for over thirty years, including stints with the U.S. Department of Labor and the National Labor Relations Board. He is a prolific writer on labor and employment law and conducts frequent seminars to client companies and trade associations across the country. For more information, call Alaniz at 281-833-2200.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Steep Slope Roofing
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

AI handshake

Making Moves: How Mega Mergers are Redefining Roofing Distribution

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event

Related Articles

  • Talking the Talk: Developing Communication Strategies for the Digital Age

    See More
  • #MeToo

    #MeToo and You: Business Owners Big and Small are Facing Sexual Harassment Claims

    See More
  • value your employees

    Roofing Workforce: The Care and Feeding of Employees in 2018

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

  • vrb_1.jpg

    The Art of Roofing Cutting Series DVD Library - Super Advanced DVD

  • vrb_1 (1).jpg

    The Art of Roof Cutting Series DVD Library - Basic DVD

See More Products

Related Directories

  • Britton Lumber Company (Gray, ME)

×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing