“This website is the culmination of an effort to consolidate all key Boral Roofing systems under one intuitive, easy-to-use online platform designed specifically for our valued customers across the USA and Canada,” says Ann Iten, director of marketing for Boral Roofing. “Now contractors, builders, architects, remodelers and homeowners alike are able to explore all Boral Roofing options, colors, and profiles in one place with greater ease.”  

The new Boral Roofing website contains the roofing leader’s complete clay, concrete, steel and composite product lines, as well as roofing system components, within one online tool. With a simple navigation as its cornerstone, the site includes a number of notable features encompassing: a comprehensive Product Selector that allows visitors to explore all material options, as well as an unparalleled range of available colors and profiles; an Inspiration Page featuring a robust selection of photography showcasing real-world applications of all product types across varied architectural styles and structures; Resources which include product literature, technical information and architect-specific resources; a dynamic Blog featuring roofing thought leadership and current news items; and a Where to Buy search tool connecting site users directly with the contact information for professional retailers in their regions.  

“The site provides visitors with all key information, product visuals, company news and technical data, while remaining simple in structure, so that everyone can easily and quickly find what they need and, ultimately, enjoys the visit,” added Iten. “This new customer website experience is designed to match the quality and curb appeal of our roofing systems.”

The new website is now live and active at www.BoralRoof.com.