Atlas Roofing will launch its 2018 Roadshow Truck Giveaway exclusively to Atlas Pro™ Plus contractors on Feb. 6, the first day of the 2018 International Roofing Expo (IRE) in New Orleans.

The company launched its 2018 Asphalt Life Roadshow season in January in Omaha, Neb., and will travel to nine major cities across the country — along with 15 mini events in targeted markets — before it concludes.

Highlights of this year’s Roadshow, themed “All Roads Lead To Atlas,” include our newest product innovation — shingles built with HP42” Technology. These shingles save contractors time and money, and makes installation more efficient. In addition, visitors to booth learn about the difference Atlas shingles featuring Scotchgard™ Protector can make for your close rate, margins, and differentiation in the market.

“We’re excited to meet new contractors and show them how they can outshine their competition and close more sales with our great products and marketing partnerships,” said Stan Bastek, Atlas Roofing’s director of marketing and sales development. “Come on out and experience one of our Roadshows for yourself.”

Roadshow events also feature breakout sessions on GreenSky® Financing, handling nature’s worst weather, and boosting your website and social media presence.

Atlas is also giving away more than $5,000 in prizes — including Yeti coolers, nail guns, Costa sunglasses, HD action cameras, Apple watches and Duckett rod and reel combos — at each event.

To top it off, Atlas Roofing is hosting a yearlong contest with a 1951 Chevrolet 3100 pickup truck as the grand prize. This classic beauty has a rebuilt engine, is painted in factory Swift Red and features a five-window cab, whitewall tires with a side-mount spare, all of the optional chrome and stainless trim, and a solid steel frame.

To qualify for a chance to win the truck, Atlas Pro™ Plus contractors will earn points through a variety of ways including utilizing the tools available through the Atlas Pro™ Plus control panel and installing Atlas Signature Select Roofing Systems. As part of the promotion, 10 contractors will receive an all-expenses paid trip to the 2019 IRE in Nashville, Tenn., where one lucky winner will drive off in style in the Asphalt Life truck.

A list of confirmed cities and dates for the 2018 Asphalt Life Roadshow are To learn more about the Atlas Pro™ Plus program, visit