Roofing contractors should bring their appetites to IRE 2017 in Las Vegas. Among the celebrities expected on the show floor this year is Food Network star and restauranteur Guy Fieri.

Fieri is a best-selling author and award-winning chef who’s best known for his fiery television persona. He’s currently star of the Food Network's "Diners Drive-Ins and Dives," "Guy's Grocery Games," "Rachael vs Guy: Kids," and "Guy's Big Bite.” The 2006 winner of “The Next Food Network Star” propelled his career into further television roles, merchandising, public appearances, publishing and restaurant ownership.

That persona will be on display for IRE 2017 attendees as Fieri will meet fans on the show floor on March 2, hosted by GAF. The appearance is among several special events GAF has planned featuring Fieri, who was also the centerpiece of the company’s annual sweepstakes contest for roofing contractors.

Roofers that entered prior to the Jan. 31 deadline were in the running for a grand prize that included round-trip airfare for two to Las Vegas, four nights in a hotel, tickets to the show floor, and a gift card valued at $1,500. They’ll also have lunch at one of Fieri’s newest restaurants — Guy’s Vegas Kitchen & Bar.

It’s hardly the first time GAF has rolled out the red carpet for high-profile celebrities at the show. Last year, future NFL Hall of Fame quarterback Peyton Manning appeared on the IRE show floor in Orlando and took photos with hundreds of roofers that waited in line — barely a week after his second Super Bowl win. In 2014, the last time the IRE was in Las Vegas, GAF welcomed rock ‘n’ roll musician Kid Rock.