Cutting No Corners: D&D Roofing Takes Pride in Every Job
With a father who started his roofing career in 1964 and a brother who’s been in the industry for 40 years, it may come as no surprise that Rob McReynolds followed the family line of work — but the story is a bit more involved than that.
Rob’s father owned a roofing-supply company in the family’s home state of Iowa until he unexpectedly passed away in 1980 at the age of 47. At that time, Rob’s brother had already moved to Colorado to work for TAMKO Building Products, and Rob had attended Indiana State University on a minor wrestling scholarship. “None of us wanted his business,” he laughed.
However, the Iowa economy was struggling, so a 22-year-old Rob and his wife of only eight months at the time, Barb, picked up and moved to Colorado in 1982 — where he landed a job with a roofing company. “I just randomly gave it shot,” he said. “Now I’ve been doing it for 34 years.”
Rob went on to join D&D Roofing Inc. as a project manager in 1986, where he worked for 11 years until he and partner John Beckham purchased the company on April 1, 1997. Just three days later, they merged the business with a sheet-metal company, which became D&D Monarch Sheet Metal Inc., and the owner still works for the company to this day.
Located in Commerce City, Colo., D&D Roofing Inc. was established in 1977 and serves the Denver metropolitan area and Rocky Mountains region. While the majority of its business is in the commercial sector, the company does it all — low slope, steep slope, new construction, re-roofing, service and repairs, solar, daylighting, metal roofing and architectural sheet metal. Regardless of the project, D&D Roofing prides itself on a high level of quality and professionalism for every job — no matter how big or small.
“We cut no corners when it comes to installing any of our roofing systems. Our jobs get inspected one to two times per day by either a project manager, superintendent or consultant,” said Rob, the company’s president and senior project manager. “My employees lead by example. Everyone takes tremendous pride in their jobs. You have to have a great work ethic to work here.”
In an extremely competitive market — the area has endured many hailstorms, and competition has quadrupled since 2000 — Rob insists that it’s his employees who really give D&D Roofing a leg up. Many of them have been with the company 15 years or more, and they are all dedicated to high-quality workmanship. “I think my employees in the field are amongst the most skillful in the country,” he explained. “Everyone takes pride in the end result. We have a great team approach from the inner office employees to the field employees.”
Keeping these employees safe on the jobsite is a top priority. All new hires go through an initial safety orientation, and all field workers are provided with fall-protection equipment. The company hosts weekly toolbox talks both in the office and in the field, and it conducts a minimum of two safety inspections per job each week. D&D Roofing is also in the process of implementing a safety committee that will include both office and field representatives.
This same care is taken when it comes to the company’s customers. “My sales people are unique in that they are estimators and project managers simultaneously,” he said. “This allows them to run projects from start to finish and build long-term relationships with customers. We have many customers who have been with us over 25 years.”
D&D Roofing values these longtime customers and works hard to retain their business. The company is continuously evolving to better serve its customers, and recent advancements include everything from updating the website and joining Instagram to purchasing a drone so customers can follow jobsite progress. The company is also proud of its online customer portal, which allows clients to easily request services, access invoices and view photos of current repairs.
According to Rob, honesty is also key to developing lasting customer relationships. “You should never lie to your customers. You should always try to produce the best product you can, even if it causes you to lose profitability,” he explained. “I sell by longevity of systems we have used in the past. We put on a minimum of 60-mil products and like to upgrade to 90 mil. We highly emphasize the importance of choosing higher-end products to help them spend their money wisely.”
The company’s unwavering commitment to quality has landed it a lot of repeat business and high-profile projects. Last year, D&D Roofing did more than $11 million worth of work on schools in the 70-day summer schedule alone. In addition, the company is recognized for several notable projects throughout the Denver area including the Cherry Creek Mall, Cherry Hills Country Club, Crawford Hill Mansion and The Platform at Union Station.
Rob and his team have a true passion for what they do, which is evident in the high-quality roofing work the company is known for. “You should be very passionate about what you do,” he said. “After having been involved in this industry for over 30 years, I have personal relationships all over the country. I have friends out of state and within the state that are my support system. I am thankful for being associated with people who also strive to make our industry better.”