LENEXA, Kan. — IRE attendees will get their first look at the new Single-Width Slate 12-inch tilewith an enhanced profile and the new Smokey Gray color launched by DaVinci Roofscapes.

“We're excited about the new product and color option being introduced to the marketplace in 2015,” said Ray Rosewall, CEO and president of DaVinci Roofscapes. “Our team is constantly working to refine our product offerings, and this new slate profile and deep gray color are just two examples of how we're responding to marketplace needs.”

New Slate Profile

The new Single-Width Slate 12-inch tilefrom DaVinci now boasts a more authentic, quarried look.

“A significant amount of time and energy has been invested in design improvements to create slate tiles with thicker, more realistic profiles that accurately replicate genuine slate,” Rosewall said. “The edges of these composite slate tiles now have a more quarried look to them. Deeper impressions in the tiles make them appear thicker, even though they're the same weight as the previous tiles. This is just one example of how we're continually refining our products and making improvements that enhance the overall aesthetical appeal of DaVinci polymer roofing products.”

The refined profile is produced in eight unique 12-inch slate tile variations and will be included in DaVinci's blended bundles, including all color and blend options for Single-Width Slate.

Fiftieth Color Launch

The company’s newest color, Smokey Gray, is also designed to reflect the look of authentic slate.

“This deep, rich blackish gray captures the look of real slate,” Rosewall explained. “The color reminds some people of a dark, stormy night or of charcoal. The distinct Smokey Gray color will be available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate^® line.”

Smokey Gray is the 50^th color offered by DaVinci, and the darkest gray available from the company. Slate Gray, Medium Gray, Light Gray, Dark Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray, Dark Weathered Gray, Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake and Dark Chesapeake are also available from DaVinci.

“Subtle tone differences are so important in roof color offerings,” said Rosewall. “While we have an reputation for color at DaVinci, we continue to monitor evolving customer color preferences. Customers made it clear that they wanted the dark gray pavement tone of Smokey Gray.”

For more information, visit Booth 1357 or www.davinciroofscapes.com.