LOUISVILLE, Ky. — Drexel Metals has joined marketing forces with other metal roofing manufacturers by signing on as a member of the Metal Roofing Alliance (MRA).
The MRA was formed with the goal of educating residential consumers about the styles and benefits of metal roofing. The membership is made up of metal roofing manufacturers and installers who are eligible to receive customer leads from the MRA website.
“The Metal Roofing Alliance has done great work, getting the word out about metal roofing for residential applications,” said Brian Partyka, executive vice president of business development at Drexel Metals. “The MRA marketing plan has been very effective in helping metal become a more acceptable choice for homeowners when they need to replace their failing asphalt shingles. When people are educated on the benefits, it’s easy for them to see that metal is the better choice.”
Partyka, who was also voted to the MRA board of directors, said Drexel Metals’ DM-ARM (Drexel Metals Association of Regional Manufacturers) members will benefit from the MRA lead program.
“We’re excited Drexel Metals has joined the Metal Roofing Alliance,” said Bill Hippard, the MRA’s new executive director. “The MRA can certainly benefit from the input of the experts at Drexel Metals in guiding the MRA moving forward. Drexel Metals is now a part of our multi-million-dollar campaign to increase the residential metal roofing market in 2015 and beyond. We currently have 15 manufacturer members, and I hope to bring that to 20 by the end of the year.”