November 30, 2001
The Industrial Coatings Regional Business Unit of BASF Corp., Mount Olive, N.J., introduces a new, premium cool coating for metal substrates. ULTRA-Cool™ coatings dramatically increase the reflectivity of medium to darker colors, thereby reducing heat levels on vital applications like metal roofing. The new coatings provide the benefits of heat reflectivity performance and a full range of color choices, as well as the same quality as BASF’s Fluoroceram™ and Ultraceram™ metal coatings. According to BASF data, selected standard ULTRA-Cool colors will show a 38.3 percent reflectivity, while identical colors from conventional coatings achieve only a 25.2 percent level. Each additional percentage point of reflectivity reduces metal temperature by one degree.