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Columns

On the Web, as in Life, Change Is the Watchword

By Rick Damato
October 11, 2006
We can still say with some pride that ours was the first publication in the roofing industry to develop a presence on the Internet back in the middle 1990s. Both of you who visited our site at that time will probably remember that it was a very basic site, but loaded with potential.



We can still say with some pride that ours was the first publication in the roofing industry to develop a presence on the Internet back in the middle 1990s. Both of you who visited our site at that time will probably remember that it was a very basic site, but loaded with potential.

The Web version of Roofing Contractor, now conveniently located at www.roofingcontractor.com on your Web browser, has changed immensely along with the rest of the world and the World Wide Web. I thought back then that all things coming at us on the Internet would take a few years to sort themselves out and that by now and the excitement of changes and new offerings would be all but through. Change, however, has been and still is the trademark of this continuously emerging phenomenon.

Our Web site is the extended version of this monthly magazine, our electronic newsletter (RC Insider) and our seminar series (Best of Success). It also houses our digital editions of the magazine, and it is the place where you can go 24/7/365 to "drill down" into our cache of archived articles. You can go there to find products, books, industry research, and link up with others on our bulletin board. On the Web is where we can post breaking news, something that is a little more than difficult in a monthly print publication. There is even more; you just have to visit the site to click around and see it all.

The Roofing Contractor world expands on our Web site. On the Web we are not limited by the restrictions we have in our print edition. Of course, our print presence remains our primary means of delivering information to you in the year 2006, but I want to invite you to log on to Roofing Contractor online to see how much more it is now than the last time you visited.

Tracking the Numbers

When you do stop in at www.roofingcontractor.com, you will notice for the first time ever that you will be asked to "login" to open feature articles and to get into some other spots on our site. As with our print magazine, the Web site comes to roofing contractors free of charge owing to the support we receive from our advertisers. With the continuous growth of traffic on our site, our advertisers have become increasingly interested in displaying their wares online and expect us to keep track of the number of you who seek information from us and see their ads.

Registering to surf all areas of our site is very easy. I did it in about three minutes, so that means most of you reading this can probably do it in two. Once you are "in," you should not have to "login" again because your computer will remember. I will point out again that this powerful resource is free, so log on to our site today and become a regular visitor. While you are there, click on the "contact us" tab and drop me a line. I'm always interested in your comments and suggestions.

This change is a small one, but it may lead you to information about the coming changes that affect your roofing business every day. And, as always, thanks for reading Roofing Contractor, both here and online.

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Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.

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