The COVID-19 pandemic continues to create uncertainty for many industries, and many states have started to issue statewide restrictions and closures attempting to slow the spread. However, with roofing contractors working remotely, roofing and construction are considered “essential business.”

Despite the ongoing pandemic, a new Freedonia Group analysis predicts the U.S. roofing demand to edge up to 253 million squares in 2024, including strong demand for residential roofing. To prepare for the strong demand, contractors can implement various technologies during the offseason to keep their business running remotely and efficiently, even during a crisis.

Work Wherever You Are

Innovations in technology give contractors the ability to manage their projects online from the job site, at the office, and now, even more important than ever, from home. Incorporating and learning about the latest technology can help contractors manage their business from virtually anywhere. Contractors should consider adding the following solutions to their toolbox this offseason:

• Online Platform – In today’s world, people are always online, using it as a source of entertainment, learning and business. An online platform can help contractors effectively manage their accounts safely and remotely and run their business more efficiently. With 24/7 access, contractors can place orders after hours or during the weekend. Additionally, an online platform allows managers to connect with their staff and keep them safe while practicing social distancing.
• Digital Estimation Models – Contractors can implement a virtual, no-touch sales process with the help of platforms that can create an accurate 3D model of a property. Technology allows contractors to transform smartphone photos of any home into a fully measured, customizable 3D model. Contractors can save time measuring, provide an accurate estimate and help homeowners easily visualize what the final project will look like. By creating a better experience from the start of a project, contractors can gain credibility early in the sales process.
• Homeowner Financing – The average homeowner spent $17,140 on improvements during the COVID-19 pandemic, and 78% of U.S. homeowners said they plan to start a home improvement project in the next 12 months. Recent weeks have seen growing concern and economic stress related to coronavirus, so the ability to offer home financing is going to be even more critical than ever. A recent national consumer survey revealed that if homeowners ages 18-64 were hiring a company to repair or replace a roof, 70% would be more likely to select a roofing company that offers financing options, such as online applications, instant approval, monthly payment plans, etc. Financing allows roofing contractors to provide flexible, robust solutions for their customers, including more effortless closings with expanded financing offerings, progressive payment programs that aid with cash flow, and numerous financial products designed to meet a range of homeowner needs. Thanks to technology, contractors can utilize specific financing programs that allow consumers to apply for financing via a mobile application and get approved instantly. Contractors can take advantage of paperless processing for more efficient approvals utilizing a mobile app for credit decisions within seconds. This allows them to secure more projects and complete them faster.

Digital Suite of Tools to Grow Your Business

Creating a sense of security and trust with homeowners is critical, especially now. Implementing technology is an excellent way for contractors to connect with customers. For example, Beacon Building Products’ customers have access to Beacon PRO+, a unique digital platform like no other in the industry. With Beacon PRO+, contractors can effectively manage their accounts safely and remotely and using Beacon’s PRO+ suite of efficiency tools; contractors can track business anywhere from estimate to order.

As the end date for the COVID-19 pandemic remains unknown, technology allows all team members to stay on track to finish projects, no matter where they are working. It will play a pivotal role in keeping roofing contractors’ businesses open and moving forward after the crisis clears and the demand for new roofs grows.