Content Is King: Separating Facts From Myths When it Comes to Cool Roofing

There’s an old saying that goes something like, “People are entitled to their own opinions, but not their own facts.” In the age of the Internet, many fear that statement might no longer be true. (If you need some proof, just try checking on the exact wording and source of the quote above, which is most often attributed to Sen. Daniel Patrick Moynihan.)

Typing a term into a search engine is easy, but judging the accuracy of the information that pops up is another matter. When it comes to the performance of cool roofs, Stanley P. Graveline, Vice President Technical Services for Sika Corporation – Roofing, argues that there are some common misconceptions out there, and he will explore them in his upcoming webinar, “Cool Roofing: Separating Fact From Myths.” The session will also detail how cool roofs work, describe their benefits and document their performance.