search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

Builders Show Spotlights Innovative Products

By Tim Fausch
January 28, 2011
The International Builders Show (IBS) always delivers panache. Building product manufacturers use the industry’s biggest stage to unveil their latest and greatest designs, often with the excessive exuberance needed to stand out among the sea of products on display.



The International Builders Show (IBS) always delivers panache. Building product manufacturers use the industry’s biggest stage to unveil their latest and greatest designs, often with the excessive exuberance needed to stand out among the sea of products on display.

This year’s show was tamer than most. Singers, dancers, magicians, and spokes-models were a bit scarce. But that did not stop a number of manufacturers from spotlighting some exciting new products. 

Following are a handful of products that caught my eye.  

Owens Corning featured its new EcoTouch Fiberglass™ Insulation. If you grew up like me afraid of the itchy pink stuff, you are in for a pleasant surprise. EcoTouch has conquered the itch-factor by using natural materials and a new binding agent. It is formaldehyde-free and uses 50% recycled content, 30% of which is post-consumer waste, largely recycled plastic containers. I came, I saw, I touched. No itching.  OC also promoted new shingles, roof underlayment, and a nifty interior/exterior tongue-in-grove faux stone product.

Arrow Fastener showcased its RED line of fastening products. The eye-catching booth attracted visitors with the large RED acronym, which stands for Reliable, Ergonomic and Durable, and a snazzy red sports car. But it was the redesigned fastening tools that kept construction pros hanging around. The new line was anchored largely by staple guns, brad nailers and hammer tackers. Features included lighter weights, better grips, and enhanced versatility.  I compared a couple of the older Arrow products with their new RED brethren. From the perspective of a laptop-toting office jockey, the RED products fit my hand much better.

Dow Chemical had a lot happening in its booth. Its above- and below-grade Styrofoam™ Structural Insulated Sheathing generated a lot of interest. And for anyone who has ever used Great Stuff™ foam sealant, you’ll be happy to learn Dow has introduced Great Stuff™ Work Wipes to quickly remove excess products from your fingers. I was especially drawn to the Powerhouse™ Solar Shingle prominently displayed at the roofline of the Dow booth. The photovoltaic panels, which use a thin-film flexible substrate, are designed to be installed in place of shingles. Dow is targeting a mid-summer roll-out.

Maxxon Corp. featured its Acousti-Mat products for floor underlayment and sound control. The company is promoting is mats as “all green, all the time” and is positioning its products for specification in LEED-certified projects. Maxxon cites its use of 40% post-consumer waste in Acousti-Mat products as a key reason for selection.   

If you have yet to visit www.bnpmedia.com/movingon, check out the 30 business success stories posted by contractors and other pros.    

Share This Story

Tim Fausch is publishing director of BNP Media’s Architecture, Engineering & Construction and Mechanical Systems Groups, a collection of more than 20 trade magazines, Web sites and e-newsletters. Just don't ask him to use any actual tools.
You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Upgrade General Contractors deliver expert residential roofing ...

If you’re looking to boost your Telegram presence...

Long Island Roofing

A good coach is someone who causes development,...

Metal roofing in texas

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing