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Watts Up: State of the Industry Report

By Tom Watts
January 27, 2011
The staff at Roofing Contractor reached out to some industry insiders to get their predictions on what 2011 might hold for contractors. They shared their insights on trends in the commercial and residential markets and offered advice to help contractors make the most out of their opportunities.

The staff at Roofing Contractor reached out to some industry insiders to get their predictions on what 2011 might hold for contractors. They shared their insights on trends in the commercial and residential markets and offered advice to help contractors make the most out of their opportunities.

In the February issue of RC, we learn from a host of experts in their field on what to expect in the New Year.

For example, Bob Tafaro, President and Chief Executive Officer of GAF Materials Corporation, says focusing efforts on continued innovation, value and quality will be traits to live by in 2011; John DeRosa of IKO Sales, Inc., provides five recommendations for 2011; Sheree Bargabos, President of Owens Corning Roofing & Asphalt, talks about bright spots in the housing market; Kate Baumann, Director of Marketing for Mule-Hide Products Co., reminds us that while low-slope projects are expected to remain low, overall, it is slightly up over the last year; and John Geary, Vice President of Marketing for Firestone Building Products Company, tells us to focus on product trends.

And that’s not all. We have Fred Stephan, Vice President and General Manager of Roofing Systems for Johns Manville, talking about re-roofing in 2001; Tom Dyszkiewicz, Senior Vice President of Sales and Marketing at Englert, Inc., noting that new coatings are a trend to watch; and many, many more of the questions you want answered by those who are in the know. 

Check out the February issue of Roofing Contractor and be prepared to have a successful 2011.

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Tom Watts was the associate editor of Roofing Contractor.
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