We are living in a time where Web sites and blogging is the way to communicate. How many stories do we read each day telling us that a certain company has upgraded its Web site or started a blog?

We are living in a time where Web sites and blogging is the way to communicate. How many stories do we read each day telling us that a certain company has upgraded its Web site or started a blog?

This is the world we live in where print media now must go hand-in-hand with electronic media.

Roofing Contractor is no different as we provide you with the most recent advances in electronic media. From our newly re-designed Web site (www.roofingcontractor.com) to our blogs (www.roofingcontractor.com/blog ), we are changing our ways to communicate better with you: the contractors, manufacturers and distributors of the world.

As an example, this week, our friends at Duro-Last Roofing Inc. of Saginaw, Mich., announced that a new roofing blog has been added to its Web site. According to Duro-Last, the Internet tool is one of a new generation of Web-based social media applications that businesses are increasingly using to strengthen relationships with their customers and pursue new business opportunities.

Of course, the purpose of the Duro-Last blog (www.duro-last.com/blog) is to communicate with readers about roofing industry issues, while enabling readers to respond to posts with their own comments.

According to Duro-Last, its roofing blog will provide a forum for key Duro-Last personnel to interact with building owners, architects, roofing contractors, and other stakeholders in the industry.

We applaud Duro-Last and all our other roofing contractors, manufacturers and distributors across North America who are changing with the times.

Are you one of those sophisticated contractors who crave new Web sites for easier access to information, and love blogging because it brings you closer to the action? I know you are. Let me know what’s new in your business, and we’ll make sure everyone else knows.