We are living in a time where Web sites and blogging is the way to communicate. How many stories do we read each day telling us that a certain company has upgraded its Web site or started a blog?
We are living in a time where Web sites and blogging isthe
way to communicate. How many stories do we read each day telling us that a
certain company has upgraded its Web site or started a blog?
This is the world we live in where print media now must go
hand-in-hand with electronic media.
Roofing Contractoris no different as we provide you
with the most recent advances in electronic media. From our newly re-designed
Web site (www.roofingcontractor.com) to our blogs
(www.roofingcontractor.com/blog), we are changing our ways to communicate
better with you: the contractors, manufacturers and distributors of the world.
As an example, this week, our friends at Duro-Last Roofing
Inc. of Saginaw, Mich., announced that a new roofing blog has
been added to its Web site. According to Duro-Last, the Internet tool is one of a new generation of Web-based social media
applications that businesses are increasingly using to strengthen relationships
with their customers and pursue new business opportunities.
Of course, the purpose of the Duro-Last blog
(www.duro-last.com/blog) is to communicate with readers about roofing industry
issues, while enabling readers to respond to posts with their own comments.
According to Duro-Last,
its roofing blog will provide a forum for key Duro-Last personnel to interact
with building owners, architects, roofing contractors, and other stakeholders
in the industry.
We applaud Duro-Last
and all our other roofing contractors, manufacturers and distributors across North America who are changing with the times.
Are you one of those
sophisticated contractors who crave new Web sites for easier access to
information, and love blogging because it brings you closer to the action? I
know you are. Let me know what’s new in your business, and we’ll make sure
everyone else knows.
Watts Up: Blog This Web That
By Tom Watts
Tom Watts is the associate editor of Roofing Contractor. He can be reached at 248-244-1738 or firstname.lastname@example.org.