Articles by Bryan Gottlieb

PolitiFact debunked a viral, AI-generated video falsely claiming Elon Musk exposed a hidden $20,000 roofing grant. No such program exists, and the video misrepresents a podcast.

QXO’s $11B acquisition of Beacon aims to transform the roofing supply chain with AI, tech upgrades, and employee-driven insights — promising streamlined operations and growth. What’s next for contractors?

A statistical analysis by Instant Roofer shows America’s largest metro areas face severe roofing issues, with Detroit, Philadelphia, and Los Angeles hit hardest. Contractors can seize big repair opportunities.

Heavy rains in Accra, the capital of Ghana, toppled a solar-bedecked carport at A & C Mall, damaging 80-plus vehicles; videos show winds tearing through the structure.

An update on a story initially reported last fall: the owner of a Florida roofing company and his office manager have been sentenced to prison for a $2.5 million tax fraud scheme that involved making off-the-books payments to employees to evade employment taxes.

Tennessee lawmakers sent the governor a bill that will exempt low-slope roofs in the state from IECC solar reflectance and heat emittance rules, easing costs for contractors. 

Brad Jacobs’ QXO acquisition of Beacon Building Products marks a turning point for over 8,000 employees, offering a fresh start, financial strength, and new growth opportunities. 

James Hardie is set to acquire AZEK for $8.75B, merging to create a leading exterior and outdoor living brand; the deal is set to close in the second half of 2025. 

Rising steel and aluminum costs, driven by tariffs and global shifts, are shaking up U.S. construction — especially roofing. Contractors face tough choices: absorb costs, pass them on, or rethink materials.

Renova One, a portfolio platform, acquires Troy, Mich.-based Great Lakes Roofing, expanding its exterior services reach across 12 states.