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Jessica Clark, LEED AP, is the marketing liaison
for the Cool Roof Rating Council (CRRC). She organizes educational outreach for
the program including presentations, writing and speaking engagements as well
as marketing material. Clark received a B.A. in architecture from the University of California, Berkeley.
As global interest has increased in passive, energy-saving technologies, cool roofs have received a significant boost in awareness and research over the past year. In both commercial and residential applications, people are discovering the comfort, energy efficiency and climate change mitigation benefits of cool roofs.