Lynne Christensen is the Director of Operations for the Cedar Shake & Shingle Bureau (www.cedarbureau.org) and has worked for the organization since 1998. She holds a Master of Business Administration degree and the Certified Association Executive credential.
Today’s economic climate is bleak, to be frank. As our industry struggles with delayed or cancelled jobs, the subprime mortgage crisis and a myriad of banking failures, it is hard to be optimistic. Some days staying home and watching a movie in a dark room sounds like a great way to escape the dreariness of reality.
Another busy roofing season is right around the corner. You take pride in delivering a quality job performed by trained crewmembers. The success formula is pretty obvious: quality products plus quality installation equals satisfied customers.
Smart roofing contractors go the extra mile and learn as much as possible about the products they install. Recent industry developments and product innovations support cedar roofing materials' renewed popularity. Contractors working with cedar in 2006 know that they have to be up to speed on trends, market niches, product quality and type, as well as sales support.