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Home » Authors » Monroe Porter

Monroe Porter

Monroe Porter is the president of PROOF Management Consultants. He can be reached at 804-267-1688.
Articles

ARTICLES

silly mistakes

Reflecting on the Dumb Things People Do

7 Bizarre Encounters in Consulting
Monroe Porter
September 6, 2016
No Comments
I recently completed 40 years of consulting and I thought it would be fun to share some of the bizarre things I have encountered.
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measuring up

Six Ways to Keep Your Roofing Company Fresh

Monroe Porter
August 3, 2016
One Comment
The contracting business is an ever-churning whirlpool of short term crisis and deadlines.
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dangers of roofing

Roofing is a Dangerous Business

Let's hope a death or major accident never happens, but the odd are not in your favor
Monroe Porter
July 6, 2016
No Comments
No roofing contractor or any other construction worker goes to the jobsite on a given day and expects to die — but the harsh truth is that people do.
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Roofing estimates

Roofing Contractor Sales and Estimating Efficiency

Use technology to be more efficient in processing the estimate, but don’t look for technology to make the sale
Monroe Porter
June 3, 2016
No Comments
While communication has changed, roofing is still a business of estimating/selling and installing work.
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roofing business struggles

Rags, to Hopes of Riches, to Stuck

Working hard in an unprofitable business and being in denial of that fact leads to an unhappy life
Monroe Porter
May 2, 2016
No Comments
Year after year of the same old, same old can lead to frustration and eventually burning out.
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business addiction

Breaking Unhealthy Business Addictions

Working hard in an unprofitable business and being in denial of that fact leads to an unhappy life
Monroe Porter
April 4, 2016
No Comments
Business can be stimulating and somewhat addictive.
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roofing contractor advice

8 Mottos For A Successful Roofing Contractor

Some Not So Famous Quotes, From a Not So Famous Guy
Monroe Porter
March 7, 2016
One Comment
The years have flown by and while not famous, I've accumulated some "contractorisms" that I believe have an eternal shelf life.
Read More
Protecting your business

8 Ways To Protect Your Business Against Owner Illness and Other Setbacks

Some simple structural changes to your business may go a long way in helping it survive.
Monroe Porter
February 5, 2016
No Comments
A lot is written about working “on” your business, rather than “in” your business.
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roofing contractor myths

Three Dangerous Roofing Contractor Myths

Monroe Porter
January 4, 2016
No Comments
Just because something is easy or simple, does not make it correct.
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How to Deal with Four O’clock and ‘Beer Friday’ Kind of Guys

Monroe Porter
December 10, 2015
No Comments
There are a lot of great, conservative working class folks who manage their life and money well.  However, there are also a lot of working class folks who have a lot of drama, are frequently short of money and life-plan poorly.
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View All Articles by Monroe Porter
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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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