search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Home » Authors » Monroe Porter

Monroe Porter

Monroe Porter is the president of PROOF Management Consultants. He can be reached at 804-267-1688.
Articles

ARTICLES

Demotivation

Nine Ways to Demotivate Your Employees

Monroe Porter
June 5, 2017
No Comments
A lot is written about motivation, especially when it comes to employees.
Read More
failing roofing business

Avoiding Plunder…How to Keep a Mature Business Sharp

6 Signs of Plunder and How to Avoid It
Monroe Porter
May 5, 2017
No Comments
The last thing most entrepreneurs want is to see their creation and identity disappear when they do.
Read More
measuring up

Don’t Let the Easy Route Hold You Captive

Thinking small and putting all your eggs into one basket in business is shortsighted.
Monroe Porter
April 5, 2017
No Comments
Here are some of the more common quick fixes that come back to haunt contractors.
Read More
accounting for roofing contractors

Simple Financial Mistakes Roofing Contractors Should Avoid

Monroe Porter
March 17, 2017
One Comment
There are simple procedures and financial logic that can help roofing contractors avoid negative financial situations.
Read More
Roofing estimates

IRE Seminar: Where did all the Good People Go?

Monroe Porter
February 24, 2017
No Comments
Texting, emails and instant communication have changed the speed of how businesses operate.
Read More
subcontractor profits

How to Make Money as a New Roofing Subcontractor

Monroe Porter
February 2, 2017
No Comments
Each and every year it seems to be harder and harder to make money as a sub on new construction projects.
Read More
Integrating New Hires

Integrating New Hires at Your Roofing Company

The job market is competitive — it’s important to establish an environment where new employees can succeed.
Monroe Porter
January 1, 2017
No Comments
It's difficult to find a roofing contractor who doesn't moan and groan about the shortage of good, qualified workers.
Read More
Communication skills

8 Ways To Be A Better Communicator

Honest communication isn’t an excuse for stupid communication. It should be tactful, helpful and effective.
Monroe Porter
December 1, 2016
One Comment
Improving your communication skills allows you to be a more effective supervisor, leader, customer service rep and salesperson.
Read More
Measuring Up

Marketing and Branding are More About Perception than Logic

How can you create value outside of the actual craft part of the job?
Monroe Porter
November 1, 2016
No Comments
Every contracting experience is made up of two components. The actual technical part of the job, and the service or psychological part of the experience.
Read More
roofing foreman and supervisors

Mistakes Roofing Foreman and Supervisors Make

Workforce shortages place more and more challenges on front-line supervisors and foreman in the roofing industry.
Monroe Porter
October 7, 2016
No Comments
Managing people has always been and will remain a challenge.
Read More
View All Articles by Monroe Porter
Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished comercial roof with a white coating
    Sponsored byFlashCo

    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

  • A metal roof
    Sponsored byWestlake Royal Building Products

    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

Popular Stories

Metal Roof Commercial

The Rise of Metal Roofing for Commercial Applications

A large roof coating project

Roof Coatings Market Shows Consistency in 2026

Steve Swinney

Steve Swinney Steps Away From QXO

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

View All Submit An Event

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing