In the most recent episode of Best of Success, RC Publisher Jill Bloom speaks with Art Unlimited CEO Anna Anderson about the best ways to find your customer persona. Anderson says that companies should be using data to determine its target customer, whether internal or external data. Anderson says her company has put together a whopping 300 data sets to help find customers’ target clients.
“We have so many data points that intersect and support each other, and through that layering of the persona data, we get this very robust information model of who this target customer is,” Anderson says. “So, it’s not specific to names, but it gives us the ability to truly understand them.”