search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing ProductsRoofing Safety

Roofing Contractors Gain New Intumescent Primer for Added Fire Protection

Primer adds protection to wood and provides Class III vapor retardancy

FireTite Image 2.png
March 16, 2023

The Garland Company has introduced a new tool for roofing contractors with the rollout of its new FireTite Primer, an intumescent coating the company says inhibits the spread of flame and smoke on a wood substrate. 

“Wood is an important raw material for many buildings,” Matt McDermott, president of Garland’s U.S. Roofing Division, said in a statement. “As a result, we see it specified in a significant number of projects. But of course, wood components in a roofing assembly can add fuel to a fire; FireTite Primer [transforms] wood decking and components from a liability in the case of fire to an asset that [helps] inhibit the spread.”

Garland says when the primer is exposed to flame or extreme heat, FireTite swells, forming a char-barrier that protects the wood substrate, keeping it from becoming fuel for the fire. In lab testing, the char-barrier remains effective even after multiple exposures to a flame.

The company said its FireTite Primer also adds value to a roofing assembly by providing Class III vapor retardancy to the roofing assembly, reducing the risk of moisture accumulating in the wood and maintaining its strength. The product is ready-to-use, low-odor, and can be applied via brush, roller, or spray. When applied, FireTite Primer dries in as little as 60 minutes and cures in about 24 hours.

Said McDermott, “Managing risk is top of mind for every asset owner. With FireTite Primer, we’re providing a new way for facility managers to have peace of mind.”

FireTite Primer is now available from any of Garland’s over 220 territory managers across the US and Canada. To learn more, visit garlandco.com.

KEYWORDS: fire resistance Garland Company moisture

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • QXO TopBuild Graphic

    QXO’s $17B TopBuild Deal Expands Reach Across Roofing And Insulation

    Analysts say the acquisition expands QXO’s reach beyond...
    Roofing News
    By: Tanja Kern
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 3 roofers unrolling a roofing membrane
    Sponsored byGAF Commercial

    PVC: Protection. Versatility. Convenience.

  • You can't bring a dollar amount to peace of mind.
    Sponsored byDaVinci® Roofscapes

    Why Homeowners Are Investing in Premium Roofing Systems

  • A layeresd image including metal roofing
    Sponsored byFlashCo

    5 Common Misconceptions about ES-1 Edge Metal

Popular Stories

Vista North in Bemidji, Minn.

Minnesota Roofing Company Loses Most of Its Crew After ICE Arrests

Texas Supreme Court building

Texas High Court Tosses $4.3M Verdict in Roofer Fall Case

A gavel resting on the judge's bench in a coutroom

Ohio Attorney General Sues Roofer for Shoddy Work, Incomplete Projects

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

View All Submit An Event

Related Articles

  • Roofing Contractors Can Gain an Edge With the Right Apps

    See More
  • Fire-Protection Insulation

    See More
  • Guest Column: Contractors Will Gain from Distribution Trends in Roofing

    See More

Related Products

See More Products
  • cfc.png

    Construction Forms for Contractors Book+CD, PDF & Software Download

  • contractorlaw.jpg

    Construction Law: An Introduction for Engineers, Architects, and Contractors

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing