MALVERN, Pa. — CertainTeed®, a leading North American manufacturer of building materials, is proud to announce the launch of Construye con Certeza (Build with Certainty), a national program designed to provide Hispanic contractors with resources, education and training to help take both their craft and businesses to the next level. Its tagline: You can count on CertainTeed when you build with certainty…your home, your business, your future.
“We developed Construye con Certeza to celebrate and support the many Hispanic contractors who are on their journey to becoming successful entrepreneurs,” said Kelly Warren, senior manager of channel and contractor programs strategy and communications for CertainTeed. “This initiative expands and deepens our ongoing commitment to support them along the way — these resources will help build a cutting edge on the competition, ensuring they offer the best products, deliver the best service, offer the best guarantees, and have access to the best tools to achieve their dreams.”
Construye con Certeza marks a major evolution of a grass-roots effort that the brand launched four years ago to connect and work more fluidly with Hispanic contractors. This new iteration will provide exclusive access to unique educational opportunities, business building workshops and networking opportunities for Hispanic contractors, all conducted in Spanish (and —English if requested). It also offers Hispanic contractors the opportunity to increase their installation knowledge through the CertainTeed credentialing program, which opens access to the brand’s incentive program — recognized as one of the most robust in the industry — and allows credentialed contractors to offer customers the best product warranties on the market.
CertainTeed has long recognized the contributions of the Hispanic community not only in the building products industry, but as a growing part of every community:
“Our national commitment to Construye con Certeza stems from an overarching internal effort that touches every level of the company," said Warren. "From our manufacturing facilities to our executive management and leadership teams, Hispanics have a voice and are a major part of our company. Construye con Certeza is part of CertainTeed and Saint-Gobain’s larger corporate mission to make the world a better home through collaboration and teamwork. CertainTeed and Saint-Gobain are committed to diversity and inclusion and we pride ourselves on adopting solutions that ensure the organization nurtures and grows a diverse and inclusive culture, internally and externally. We see you, we hear you, we are you."
For more information about the program and the credentialing process, visit ConstruyeConCerteza.com or call 800-233-8990.