search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Guest ColumnMetal RoofingSustainable Roofing

Metal That Has Mettle

By James Howell
Mettle-Img1-900.jpg
Guido Erbring

StoColor® Metallic coating system is an easy-to-apply two-step process that creates luminous depth, allowing subtle light-induced color shifts to produce the dynamic metal look.


October 3, 2022

Think about the last time you drove past a construction site where a new building is being erected. As it takes shape over time, its exterior wall — its face to the world — is far from monochromatic or made from a singular material.

Today’s design and construction trends have architects pushing the limits. To achieve their creative vision, they seek to integrate a variety of construction materials for a modern, sophisticated look or an updated take on a tried-and-true approach.

The result: a building that uses multiple aesthetic options and creates luminous depth as part of an integrated system for the exterior wall — whether it is a new hotel, an addition to a growing healthcare facility, a high-rise residential tower, or the new corporate headquarters for a multinational company. The landscape has changed to incorporate varying aesthetics into today’s buildings. For redesigned spaces and new construction, architects are utilizing simulated brick, metal panels, metallic trim, and more in one design for a contemporary aesthetic.

How can architects shape and mold the look of metallic cladding so they have different textures and finishes that create even more design possibilities?

Moreover, how can designers and specifiers best rely on the choices they make for external metal cladding when it comes to durability? How can those designers tap into the modern look delivered by metal cladding yet ensure the cladding withstand the relentless forces of Mother Nature?

The incorporation of metallic coatings provides added benefit on multiple fronts — greater durability, and enhanced aesthetics for prefabricated systems, prepared vertical walls, and interior drywall surfaces.

It all begins by taking the systems approach for the building façade.


DELIVERING DURABILITY: THE SYSTEMS APPROACH

A building’s façade is constantly challenged by the forces of Mother Nature — rain, wind, snow, UV rays, temperature changes, and more. The building enclosure’s durability is dependent on having effective components in place, making it a necessity to utilize control layers to protect from the elements and create a comfortable interior for occupants.

These control layers include:

  • A vapor control layer that is permeable or impermeable per the designer specifications to minimize condensation by controlling the flow of water vapor as it shifts from high- to low-pressure areas.
  • An air control layer that reduces energy and condensation loss by limiting the uncontrolled flow of air through the wall assembly.
  • A water penetration control layer that prevents water from entering the wall cavity and is flashed to the cladding’s exterior.
  • A thermal control layer to mitigate energy loss and prevent thermal bridging.
  • A durable, water-shedding layer to protect against environmental elements, impacts, UV exposure, pollutants, and more.

Smartly, fully engineered systems contain all these control layer components in an integrated, tested system. As a single-source and warrantied solution, the layers work in concert to deliver a holistic approach.

When the building enclosure is complete and constant, the exterior facade can deliver a range of performative aesthetics to bring the architect’s vision to life, including reflectivity and metallic surfaces in a variety of colors and textures.

Mettle-Img2-900.jpg

StoColor® Metallic coating system can give the look of metal panels while achieving continuous insulation in a single lightweight system.


 AN EXPANDED PALETTE

Metal panels deliver a flat façade or a one-color gloss. Add a metallic coating with a flake, and an added shine is brought to the design to catch the eye of viewers.

With metallic coatings, designers can feature the aesthetic of metal at a fraction of the cost while achieving continuous insulation in a single lightweight system.

The resulting facade attains a reflective property that could only be found previously in natural metals. Facades finished with metallic coatings shift in color as a person’s perspective on the building changes, mimicking how light reflects off a metallic surface.

Metallic coatings are applied as a two-part, acrylic-based, high-performance coating system. The metallic coating can be applied as a new coating or over existing coatings and on all materials, allowing new opportunities for texture and versatility so designers have the freedom to follow their inspiration.

Like other coating systems, metallic coatings can be roller applied or spray applied with no special equipment needed. In addition, metallic coatings are part of the existing installation and finishing process without the need to incorporate additional steps.

The metallic coating system is a highly durable surface backed by thousands of hours of testing and real-world weather performance testing. Durability through elements from a two-part application provides UV stability and long-lasting performance.

When a building that features traditional metal panels suffers damage from something like a hailstorm, the entire panel must be removed and replaced.


Mettle-Img3-900.jpg

With 15 standard colors, applied over textured or smooth surfaces, the versatility of StoColor® Metallic coating system provides a custom look for any project.


 PRIMED FOR POSSIBILITIES

The demand for greater versatility in building materials continues to gain traction. Building owners, designers, and contractors are seeking more choices that bring enduring value. They want options.

Metallic coatings blend durability over the long haul with nearly limitless aesthetic options, combing range of design and texture within the same color palette. The result: A shifting paradigm for the exterior wall of any building that seeks a metal cladding aesthetic.

KEYWORDS: coatings energy efficiency reroofing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

JAMES HOWELL is an associate product manager for Sto Corp., and focused on facade claddings. He has a degree in Business Management and has more than 20 years of experience working with EIFS, stucco, air and moisture barriers in R&D and marketing departments.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Columns
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • Building A Workforce That Has a Chance to Succeed

    See More
  • Editor's Note discussing Roofing Contractor magazine's new Safety Advisor eNewsletter (man on roof in harness pictured).

    Metal Shows its Mettle

    See More
  • western-states-metal-roofing-walnut

    Western States Metal Roofing Unveils Metal Panels That Replicate Walnut Wood Aesthetics

    See More

Related Products

See More Products
  • tcr.png

    The Complicated Roof – A Cut and Stack Workbook

  • guyed-steel.gif

    Guyed Steel Stacks

See More Products

Related Directories

  • Drexel Metals

    Since 1985, Drexel Metals Inc. has provided a full range of superior-quality engineered metal roofing systems, equipment and custom fabrication services. Drexel Metals operates several sales, fabrication, and distribution locations throughout the US. In addition to our own manufacturing capabilities, we extend our fabrication capacities to our Drexel Metals Plus members; who are authorized fabricators, certified installers, and distributors that further market Drexel Metals proven-brand products, all site-certified by Drexel Metals’ industry-leading warranty programs.
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing