SACRAMENTO, Calif. — Acorn Finance and AccuLynx have partnered to help roofing contractors grow sales and enhance the customer experience by providing a compelling range of financial products and financing options for homeowners.

“Through our partnership with Acorn Finance, contractors that use AccuLynx software will be able to offer their customers reliable and convenient financing options for their roofing projects,” said Mark Rattin, vice president of product for AccuLynx. “This partnership will help contractors close more sales and increase revenue while improving the customer experience.”

To offer financing to their customers, contractors typically must apply individually to financing lenders, and smaller or newer businesses are often declined. Homeowners can also directly apply for financing independent of the contractor but this can be a complex process. Acorn Finance democratizes home improvement lending with an embedded solution that gives contractors the ability to offer lending solutions to their customers directly from AccuLynx while taking them out of the lending process, all without any fees to the contractor.

“By offering financing, contractors can generate up to 30% more revenue,” said Giri Addanki, CEO of Acorn Finance. “Acorn Finance empowers contractors to grow their sales with a financing solution, and it empowers homeowners to secure better funding with competitive rates by providing a variety of pre-qualified offers from a network of trusted lenders — all within a few seconds and fewer clicks.”