search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

VIDEO: RC Q&A with GAF’s Deidra Johnson

Training manager blends experiences in the insurance and roofing worlds to help contractors.

March 12, 2021

She started out as her grandfather's right-hand 'man' on construction sites. Now Deidra Johnson is one of the many women on the rise in the roofing industry. Watch the video above and hear how the CARE training manager got her start with GAF, and what message she has for men and women looking for rewarding careers in roofing. 

“We haven't had enough light shined on all the opportunities across the spectrum in roofing,” she said while discussing diversity in the roofing industry. “We all have to keep an open mind. Embrace the mentality that just because we look different doesn’t mean we can’t do it.”

KEYWORDS: DEI (Diversity, equity, and inclusion) GAF video women in AEC

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor's Top 100

    Benchmarking the Best in Roofing

    The 2026 Top 100 roofing contractors are revealed,...
    Top 100 Roofing Contractors
    By: Art Aisner and Tanja Kern
  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished comercial roof with a white coating
    Sponsored byFlashCo

    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

  • A metal roof
    Sponsored byWestlake Royal Building Products

    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

Popular Stories

BIG NEWS: Ken Kelly Buys Back His Family Company

Ken Kelly Brings a ‘Founder’s Mentality’ Back to Kelly Roofing

Androscoggin County Courthouse

Legal Roundup: Roofing Contractors Face Criminal Charges in Four States

3 men standing on a loading dock near a semi truck

Why Good Roofers Struggle to Grow

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

View All Submit An Event

Related Articles

  • GAF Altmeyer QA.jpg

    RC Q&A: With John Altmeyer

    See More
  • QA_IRE_2021_Virtual

    VIDEO: RC Q&A: Virtual IRE 2021 Preview

    See More
  • Video_1170x878_QA_STACK

    VIDEO: RC Q&A: Exploring the Roofing Tech Landscape

    See More

Related Directories

  • GAF

    Founded in 1886, GAF is the world's largest roofing and waterproofing company. The GAF brand promise is 'We protect what matters most.' Through the company's comprehensive portfolio of steep- and low-slope roofing systems, GAF builds its products to last, pioneering better solutions for homeowners, roofing professionals, building owners/managers, and architects, and implementing more sustainable practices for the industry.
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing