The popularity and use of roof coatings was on the rise before the COVID-19 pandemic settled in. Now roofing contractors across the country are starting to see the benefits and market potential in uncertain economic times.

RC Editor Art Aisner recently chatted with Henry Co.'s Directors of National Accounts Connor Campanella and Frank Laraia about some of the latest innovations on the market, where the company is going and why roofing contractors should start paying attention to this growing industry trend.