search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Low Slope Roofing

Contractor Profile: Dynamic Alliance, LLC

This Wisconsin Family-Run Business Excels at Seeing the Contract to Completion

By Courtney Dobson
Dynamic Alliance

Thad Brown and his dedicated team at Dynamic Alliance, LLC have built a solid reputation roofing commercial and industrial facilities across Wisconsin for more than two decades. Photo by Ben Hicks, Boca Raton Photography.

Dynamic Alliance

Photos courtesy of Dynamic Alliance, LLC.

Dynamic Alliance
Dynamic Alliance
Dynamic Alliance
Dynamic Alliance
Dynamic Alliance
Dynamic Alliance
May 4, 2016

With little start-up money, virtually no equipment and a worn out 1973 work truck, Thad Brown decided to look beyond the obstacles to a brighter future for his new roofing business. Now, 25 years later, business is thriving, and Brown’s vision of operating a successful roofing company has come to fruition as Dynamic Alliance, LLC services commercial and industrial roofing needs across the entire state of Wisconsin.

Owned by Brown and his wife, Ruth, Dynamic Alliance, LLC operates out of two locations in Appleton and Wisconsin Rapids, Wisc. It’s also one of the few women-owned roofing businesses in their market, a unique facet to the family operated business.

An entirely re-roofing operation, the company handles mostly commercial jobs (90 percent) with a small amount of residential (10 percent). Complete with seven non-union employees, the team works closely together, performing all maintenance operations.

All in the Family

Brown’s roofing career began in 1979, working alongside his brother doing residential work. In 1985, both moved to Sacramento, Calif. and began working for a local roofing company. It wasn’t until six years later that he decided to relocate to Wisconsin and open his own roofing business. 

Learning about contracting at a young age from his uncle, Brown discovered a way to successfully intertwine both work- and family-life, working side by side with his wife, son and daughter.

“We are a family-run business and on a daily basis we keep in contact with each other to touch base with where the company is at,” Brown said.

Brown’s uncle, a veteran independent contractor, ingrained in him the mindset that although self-employment is not always easy, quitting is never the answer. “He told me that at times you will question why you went into business, but you will get the satisfaction that you did the best you could. And, the more jobs you land, the more your reputation will build and grow,” Brown said. It’s positive lessons such as this that have propelled Brown forward year after year, including the winter of 2009, when his family was on the brink of losing their home.

Brown described this experience as both the worst and best in company history. With little time remaining before they would lose their home, Dynamic Alliance received a life-changing call, landing a sizeable contract from Mid-States Aluminum Corp. in Fond du Lac, Wisc.

The Dynamic Alliance team currently travels throughout the entire state of Wisconsin to keep business flourishing, completing projects like Schumann Printers in Fall River, Wisc., as well as BNCW Properties in Wisconsin Rapids, Wisc.

Challenging Mother Nature

Keeping their work inside state lines means working through some of the coldest winters in the United States. During peak winter months — December through February — average temperatures in the state’s capital range from 11 to 31 degrees Fahrenheit, according to U.S. Climate Data. Cold temperatures like this can pose serious difficulties for roofers including increased risk of hypothermia, frostbite and falls.

“Generally, the toughest challenges for us come in the form of wind and weather,” Brown explained. He described a particularly challenging job he came across in the mid-1990s. The job involved tearing off a half-lap roof, to then install a modified bitumen roof. Operating solo, with the knowledge of fast incoming rain, Brown worked tirelessly from 5 a.m. until 4 a.m. the following day, eventually completing the job on time, and avoiding any leakage to the building.

“I was a one man show,” Brown said, “But I met the rain and the building did not leak.”

While tough, cold and snowy winters are the most prominent challenges, Brown said there are other obstacles that can also create complications. Those include educating the customer on the ‘why’s’ of using above-average materials and installation techniques. Brown explained that the low-ball price is not always the most affordable choice, nor the most cost effective, and relaying that information to the customer is often challenging.

A Dynamic Team

Brown’s vision for progress starts and ends with his employees and remains constant in this fast-paced market, “Strive for continued education in the field of your expertise; products change, methods change, and codes change,” he said.

The Dynamic Alliance staff also trains regularly on how to respectfully treat customers throughout the roofing construction cycle. It starts with an in-depth survey of each roof, and discovering the needs of the customer. Employees are then instructed to educate the customer on the best choice for their roof, based on their needs and return on investment.

“We honor the contract and fulfill our jobs with the best quality,” Brown said of his employees. The company ensures quality workmanship by following each manufacturer’s guidelines for application in addition to codes subjected by the state and county. Regular inspections on jobsites are completed by trained foreman to guarantee superiority standards and deadlines are met. OSHA guidelines are also strictly followed to warrant safe roofing practices.

Dynamic Alliance’s marketing plan includes techniques like co-op advertising, direct mail and cold-calling. Based on their solid reputation built over the last 25 years, they also receive a great deal of their business through referrals and word of mouth.  

“We have traditional values while offering and installing historically proven durable roofing systems,” Brown said. “The jobs we take on, we excel at and we see the contract to completion.”

KEYWORDS: commercial roofing contractor contractor profile Residential Roofing Contractor Wisconsin

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Courtney dobson author
Courtney Dobson is the Managing Editor of Roofing Contractor. She attended Oakland University and graduated with a degree in journalism.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Editor's Note
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Sustainable Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMKO Titan XL Shingles
    Sponsored byTAMKO®

    Built for Business: How Titan XT® Shingles Keep Proving Their Value

  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

Popular Stories

The Home Depot is weighing a bid for GMS. The potential offer would pit the retail giant against QXO Inc.

UPDATE: Home Depot Pushes QXO Out of GMS Pursuit

Brad Jacobs, chairman and CEO of QXO, offers $5 billion to acquire GMS, a major distributor of gypsum and interior building products.

QXO Sets Its Sights on GMS in $5 Billion Offer

Undocumented workers make up 36% of the U.S. roofing workforce, leaving contractors and workers alike especially vulnerable.

Roofing is Left Exposed by Trump’s Deportation Flip-Flop

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • Chase Restoration LLC

    Contractor Profile: Chase Restoration, LLC

    See More
  • Paramount Builders

    Contractor Profile: Paramount Builders, Inc.

    See More
  • Contractor Profile McDowall Company

    Contractor Profile: McDowall Company

    See More

Related Products

See More Products
  • sur.png

    Contractor's Survival Manual Revised Book

See More Products

Events

View AllSubmit An Event
  • February 27, 2025

    2025 State of the Industry Report: Roofing Contractor

    On-Demand This webinar is a must-attend for all roofing contractors who are looking to understand market insights related to current and future installation trends.
View AllSubmit An Event

Related Directories

  • Dynamic Enclosure

    Dynamic Enclosure provides shop drawing services for exterior facades, focusing on timely delivery, upfront affordable pricing, and clear communication. Additionally, they are a manufacturer's sales rep for a range of architectural solutions: Metal Composite Material (MCM); Metal Plate Panels; Perforated Panels; Custom products for the glass and glazing sector: back pans, shadowboxes, and sunshades.
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing