VALLEY FORGE, Pa. — CertainTeed has introduced ColorCoach™, an easy-to-use web application that acts as a virtual swatchbook to assist in exterior product color selection. The user-friendly interface is a first step for assisting building professionals with recommending roofing, siding and trim in complementary color combinations. Once choices are narrowed down, homeowners can also share selected color combinations via their social media networks.

“ColorCoach is designed to provide expert advice for users to create an open dialogue and overcome any fear of choosing the wrong color when making exterior home product decisions,” Matt Gibson, director of channel marketing for the CertainTeed Siding Products Group, said. “The tool is easy to use, educational, and provides consumers and contractors with confidence when making color selections.”

ColorCoach offers professional color theory, including tips, trends and palettes that work well together with fence, railing and decking products. Once preferred roofing, siding and accent colors for finishing touches are chosen, swatches can then be saved, printed or shared directly through email, as well as Pinterest, Facebook and Twitter. In addition, swatches can help guide consumers when using ColorView™, CertainTeed’s visualization and design online tool that helps homeowners envision what their choices will look like on a wide selection of pre-mapped homes or an uploaded photo of a specific house.

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