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Re-Insulation Is the Opportunity. Our Business System Is the Key

July 12, 2010
Cash in on a Profitable Opportunity. A high-performance roof takes more than just shingles. It depends on an entire system of products working together. 



Cash in on a Profitable Opportunity. A high-performance roof takes more than just shingles. It depends on an entire system of products working together. When a home’s roof, ventilation and insulation work together as a system, your customer will feel the added comfort of maintaining their desired indoor temperature almost immediately.

An Investment That Makes Dollars and Sense. As you’re already in customers’ homes and they’ve entrusted you with installing a roof, it benefits you, and your customers, to provide an insulation assessment along with your roofing analysis. Adding insulation is a significant opportunity to grow your business because:

• Almost half of a home’s conditioned air escapes through the attic.

• 60 percent of all existing homes are under-insulated.

• A home that needs a new roof will most likely also be under-insulated.

Be the Energy Expert. Being an expert in energy efficiency, you’re in an excellent position to differentiate yourself from your competitors. Here are some important benefits of proper insulation your customers should know.

• Adding insulation can help lower heating and cooling energy bills by up to 20 percent.*

• If your customers add insulation before 2011, they will also qualify for up to a $1,500 tax credit.**

• Adding insulation to the attic can help reduce greenhouse gas emissions.

The AttiCat System is Your Solution. Because the best opportunities are only as good as the tools available, Owens Corning offers you the products, education, training and marketing tools that you need to be successful:

• The portable AttiCat Machine is easy to transport and maneuver, making installation quick and easy.

• PINK FIBERGLAS Insulation is non-corrosive, non-toxic and does not absorb moisture.

• 24-hour customer service at 1-800-GET-PINK.

• In-home selling and installation tools.

• Advertising and promotional communications.

Watch Your Bottom Line Grow. You’re already in the home today.  Why not offer insulating services as part of your offering to increase profits and help homeowners reduce their energy bills?  A minimal investment will go a long way in accelerating your business growth. Don’t miss out on this rewarding opportunity.

Get Started Today. Contact Owens Corning to learn more about the return on investment other contractors are experiencing with the Owens Corning AttiCat Expanding Blown-In Insulation System. Visit us at www.owenscorning.com/atticat or call 1-877-658-6362.

Sidebar: *ENERGY STAR:

www.energystar.gov/index.cfm?c=home_sealing.hm_improvement_methodology. Savings vary. Find out why in the seller’s fact sheet on R-values. Higher R-values mean greater insulating power. **Up to a $1,500 tax credit for qualified energy efficient improvements. See www.GetEnergySmart.org for more information. THE PINK PANTHER & © 1964–2010 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a regis tered trademark of Owens Corning. ©2010 Owens Corning.

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