The third annualRoofing ContractorBest of Success Conference was bigger and better than ever. Attendance figures for the event have risen every year, and at this year’s event more than 200 elite contractors joined manufacturer sponsors and industry executives for the two-day educational conference. The meeting room at Pointe South Mountain Resort in Phoenix was filled to capacity as contractors eager to improve their business practices and bolster their bottom lines participated in educational seminars and panel discussions led by industry experts, including top-flight commercial and residential roofing contractors.
The energetic series of educational sessions was complemented by ample opportunities for peer networking. Roundtable luncheons featured opportunities to talk one-on-one with event speakers, and an evening cocktail reception held by firelight on the Palms Court after the first day of seminars kept the conversation going well into the evening.
Roofing Contractor’s publisher, Jill Nash, kicked off the event by welcoming the speakers and attendees and holding the first of 11 random drawings. Eleven lucky contractors received Hemi hammer drills, and all of those who attended the event received a coupon booklet featuring offers from the event’s manufacturer sponsors with a retail value in excess of $3,200.
State of the IndustryRick Damato, operations director of JGA in Atlanta andRoofing Contractor’s editorial director, opened the conference with an introductory session titled “The State of the Industry.” After thanking the event’s sponsors, Damato cautioned that his opinions should be taken with a grain of salt. “Don’t assume anything about my level of expertise just because they let me write in the magazine or address this conference,” he said.
He provided an overview of the industry today, using the September issue ofRoofing Contractormagazine as a springboard. “First thing I noticed was the ads for steep-slope roofing products,” he stated. “Lots of them, thankfully, but most touting a unique system, not just page after page of ‘me, too.’ The variety of products offered in the steep-slope market today is dramatic, and, I believe, points to a world of opportunities to roofing contractors willing to invest in them.”
Contractors and ConsultantsThe panel discussion titled “Contractors vs. Consultants” was inspired by Roofing Contactor’s surveys on the attitudes of contractors about consultants - and vice versa. Moderated by Dave Harrison of GAF Materials Corp. and the Center for the Advancement of Roofing Excellence (CARE), the session was designed to help contractors and consultants understand each others’ needs and desires when it comes to issues such as roof design, change orders and quality control. Panelists include Mark Gaulin, current president of NRCA and president of Magco Inc., a Tecta America company, Jessup, Md.; Christian Madsen, vice president of Madsen Roof Co. Inc., Sacramento, Calif.; John D’Annunzio of IRT Inc., with offices in Shelby Township, Mich., and Fort Lauderdale, Fla.; and Tom Hutchinson, a principal in Hutchinson Design Group, Ltd., and immediate past president of RCI Inc., the Institute of Roofing, Waterproofing and Building Envelope Professionals.
Pointing to survey results in which contractors and consultants gave each other low scores in the areas of timeliness, communication and the handling of change orders, Harrison turned the tables on his expert panelists when he asked them this question: “If you suddenly found yourself in charge of the other type of business, what would you do differently?”
Madsen focused on the importance of clear lines of communication. “Things aren’t built in a laboratory, they’re built under real-world conditions, and unplanned events come up,” he said. “The owner has a right to know about the project, but communication between the contractor and the consultant is essential.”
Hutchinson cited the punch list as a common point of contention on roof projects. “Sometimes it seems the last 10 percent of the project takes 90 percent of the time,” he said. “My advice is to make sure the punch list items are done before you leave the roof. Initial the punch list and document the work with photos to ensure that you have proof of completion.”
D’Annunzio pointed out that many contractors have a separate crew that specializes in completing projects. “If you have a crew set up just to do punch list items such as sealant touch-up, it helps projects flow smoothly and eliminates payment problems,” he noted. A separate maintenance department is another great idea for contractors, advised D’Annunzio, as manufacturers’ warranties stipulate that building owners are responsible for proper maintenance. “Your own maintenance department can make a customer a customer for life.”
D’Annunzio pointed to the bidding process as a way for contractors to differentiate themselves from the competition by pointing out that they offer services that others may not and detailing how change orders and punch lists should be handled. The specific details of the bid are the most crucial element, according to D’Annunzio, and contractors ignore them at their peril. “You must bid the spec,” he asserted. “If you include another product, you won’t get the job. If you think another product is advisable, include it as a voluntary alternate.”
Harrison concurred, urging attendees to go above and beyond what was expected at every phase of the process. “Answer what was asked, but add explanations of what goes beyond the minimum proposal,” advised Harrison. “Separate yourself from the competition. Don’t become a commodity.”
Crisis ManagementThe panel titled “Crisis Management” was led by two veteran contractors who had experienced jobsite crises firsthand. Bruce Fryer of Fryer Roofing Co. Inc., Fresno, Calif., and Scott Baxter of CRS Inc., Monroe, N.C., shared the stories of how their companies coped with jobsite accidents and the lessons they learned as a result. The session began with riveting videotape of an evening news report covering a roof fire at a local high school. Fryer, who has been in the roofing industry for 30 years, 25 of them with his own union contracting firm, told attendees that his roofing crew had been nearing completion on a $700,000 reroofing project at a high school when a torch or static electricity started a fire that severely injured one of the company’s workers and resulted in the evacuation of the students and extensive damage to the historic structure.
Fryer extolled the benefits of the NRCA’s crisis management guidelines, which are spelled out in its publication titled “Crisis Management: The Time Is Now.” Key concerns identified by Fryer include taking all steps to prevent accidents before they occur by identifying potential hazards at every jobsite, including fire, explosions, falls, burns, electrocution, vehicle accidents, property/water damage, and injuries to pedestrians or building occupants. Other musts include establishing a crisis management team with clearly defined roles, including naming a company spokesperson and ensuring that all employees know who to direct requests to when the family or the media contacts them for information. “You have to plan and prepare, but you never really know how you or your people are going to react in a crisis,” said Fryer, whose company had only experienced one other accident in 25 years.
Baxter used his own firm’s experience coping with tragedy as a wake-up call for fellow contractors without a crisis management program in place. The accidental death of a supervisor who fell off a commercial roof before the safety manager had arrived on site shocked Baxter’s company in 2005. The investigation into the accident was further complicated by the lack of a Spanish translator on the site. Baxter also found it difficult to reach the family to give them the news because the contact information in the employee’s file was not up to date.
Baxter seconded Fryer’s emphasis on jobsite safety analyses, as well as safety audits and equipment and vehicle inspections. “We revamped the CRS safety program to go above and beyond OSHA regulations,” said Baxter. “Make safety a company culture.”
An Update on NRCANRCA President Mark Gaulin gave conference attendees an update on the NRCA, providing a look back at the accomplishments of the past year and a glimpse at the future plans of the 120-year old national association. Gaulin noted that the NRCA has 4,000 members from all 50 states and 47 foreign countries and that members employ some 120,000 workers and do about 60 percent of the roofing work in the United States by sales volume.
Gaulin pointed out that the association added 598 new members in the past year - it’s best growth year ever - and instituted several new benefits for members, including discount programs with Shell Oil, Firestone retail stores, American Express and LaborChex. “The 3 percent Shell Oil discount alone should pay back your dues in one year,” he said.
Gaulin spelled out several ongoing goals for the association in the year ahead, including taking the lead in energy and environmental issues, improving relations with affiliates and manufacturers, and engaging in regulatory issues, including actively participating in the asphalt fume coalition and developing an online engineering tool to replace the guidelines in FM 1-29.
Contractor FeedbackContractors in attendance were overwhelmingly positive in their assessment of the conference. “After returning from the Best of Success, we scheduled a business makeover for the end of the year where we will actually shut down for three days and redo some of our methods, including revamping our bonus structure and pay system,” said Karen Fisher, CFO of Mark J. Fisher Roofing LLC, Telford, Pa.
“I think attending the conference is just as important as a good insurance plan, well-maintained vehicles or the right marketing plan - it’s a must,” stated Mark Franzoso, president of Franzoso Contracting Inc., Croton-on-Hudson, N.Y., who was attending the conference for the second time. “The presentations from fellow contractors had a big impact. We are actually working on putting together a crisis management team, which we’ve never had before.”
“You need to go to this conference and use it as a tool to improve your business and to get a jump-start for next year,” said Joel Long, vice president of Gastonia Sheet Metal Works Inc., Gastonia, N.C. “It’s done that for us each of the three years we went.”
William Johns, president of Summit Roofing Inc., Missoula, Mont., said, “One of the biggest assets of the Best of Success Conference is getting the chance to interact and network with other contractors who are outside of your area and are not necessarily direct competitors. We were able to question other successful contractors on the logistics of personnel and how I would apply their methods in expanding my business.”
“It’s been exciting for us to watch Best of Success grow into what it is today,” said Jill Nash. “The Best of Success Conference would not be possible without the help of our sponsors, and I’d like to thank ABC Supply Co., Allied Building Products, Bradco Supply, CARE, CertainTeed, Elk Premium Building Products, GAF Materials Corp., Hemi Power Tools, IKO, Johns Manville, Lapolla Coatings, OMG Roofing Products, Owens Corning, Polyglass, SFS Intec, and TAMKO Building Products.”
Nash indicated that the dates were already set for next year’s event, which will again be held at Pointe South Mountain Resort in Phoenix Sept. 19-20. Look for more information on Best of Success 2007 in future issues ofRoofing Contractor.