On Friday, June 25, 2004, the Bush-Cheney campaign chose Duro-Last Roofing Inc., Saginaw, Mich., as the site of a campaign swing through Michigan, one of the major battlegrounds in the upcoming election. Why Duro-Last? The company was held up as a good example of the effects of the Bush Administration's economic policies. According to Fred Sitter, Duro-Last's director of marketing communications, Duro-Last's sales are up 6 percent this year, on top of a 7 percent increase in 2003. The company also has 20 new hires, with more expected.
"Customers are ordering, the company is expanding, you're adding new jobs," Cheney said to the employees of Duro-Last. "It's not hard to figure out why you've been such a success: You have a quality product, a strong business plan and some of the most dedicated workers in the industry. You follow in the superb tradition of your founder, John Burt, a business leader fondly remembered today." He continued, "It's a strong, prosperous company, and on the president's behalf, I want to congratulate you for a winning strategy and a winning team."