generalRoofing, Ft. Lauderdale, Fla., has named C.E.I Florida Inc. President John C. Cook chairman of the board. Cook was elected to this position because of his strong leadership skills and exemplary performance while serving on the board of directors and the executive committee since generalRoofing’s beginning in 1999. “Cook brings a wealth of leadership and experience to our board of directors,” stated John Larimer, president, generalRoofing. “As generalRoofing looks to increase its share of the commercial roofing market through a national present and service offerings, we couldn’t have a more knowledgeable and dynamic person leading the board.”