Peak 301 Pros Launches Roof Rejuvenation Applicator Network

New nationwide group offers contractors training, leads and marketing support for soybean oil-based shingle treatment

roof rejuvenation application — Peak 301

Peak 301 has launched Peak 301 Pros, a nationwide applicator network designed to help contractors and other home services businesses add roof rejuvenation services.

Peak 301 is a soybean oil-based spray-on treatment formulated for aging asphalt shingles. According to the manufacturer, the treatment is designed to soften asphalt, restore flexibility and improve granule retention as shingles age.

The program gives participating businesses access to Peak 301 products, training, marketing materials and leads within their territories. The company said the turnkey model is intended to make roof rejuvenation easier to add for businesses that may not currently specialize in roofing.

“Peak 301 Pros creates new opportunities for businesses around this best-in-class product and connects them to customers interested in saving money on their roof,” said Gene Russell, owner of Peak 301 Pros.

The company positions roof rejuvenation as an option for homeowners seeking to extend the service life of an existing asphalt shingle roof rather than immediately replacing it.

Peak 301 is manufactured in the United States and is backed by a six-year warranty, according to Kent Rotert, vice president of Colorbiotics. The company also said the product has the support of Sika.