Central States has promoted Dan Pratt to the role of vice president of sales – manufacturing.

The company said in a news release that Pratt brings nearly two decades of leadership experience to the role. This includes a distinguished military career, and years improving quality, operations, and sales processes for industrial and B2B companies, including Tandemloc, Inc. and Central States.

Pratt joined Central States in 2019 as the managing director for the East Division, with regional oversight over both operations and sales activity in the entire division. Since that time, Pratt’s leadership, strategic insight, and commitment to Central States’ customers and Employee Owners earned him a promotion to managing director for the North Division in 2024 and now vice president of sales for the entire manufacturing business unit of Central States.

Over the past five years, Pratt has led operations and sales across some of Central States’ largest regions, driving growth and building strong teams.

“Dan’s promotion reflects the impact he’s made across our organization,” said Doug Watts, president of Central States Manufacturing. “His ability to lead with vision and integrity makes him the ideal person to guide our manufacturing sales into the future.”

In his new role as vice president of sales – manufacturing, the Marine Corps veteran will lead the company’s manufacturing sales strategy and sales teams across the country. He will focus on strengthening key customer relationships, continuing to emphasize customer service, sales training and enablement, while driving top-line results and delivering long-term value to customers.