Content Is King: Think Big

At Best of Success, Bill Baley and Chuck Chapman presented a session titled “Think Big: Establishing Processes and Procedures.” Baley, president of C.I. Services in Mission Viejo, Calif., and Chapman, president of Tecta America Arizona, made clear that the concept of “big” was a metaphor; they didn’t mean everyone should strive to increase the size of their company — they should strive to increase their level of professionalism.

When it comes to professionalism, a company’s size shouldn’t matter, noted Chapman. “Professionals are on all levels,” he said. “I don’t care if you are a one-truck roofing contractor that services the heck out of your neighborhood, state or region — you can be and should be every bit as professional as the guys doing $20 million a year. There’s no difference.”

Baley agreed. “You don’t have to be a big contractor — you just have to think like one.”

Baley and Chapman offered tips to help contractors who feel like small fish in a big pond gain a professional edge. Their Best of Success session was also presented as a live webinar. To view the archived version on demand, just visit www.bestofsuccessconference.com.