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Home » Authors » Monroe Porter

Monroe Porter

Monroe Porter is the president of PROOF Management Consultants. He can be reached at 804-267-1688.
Articles

ARTICLES

Overcoming Training Ego

Monroe Porter
January 1, 2014
No Comments
We need more craftspeople. We can’t run the risk of boring or running off good people.
Read More
Measuring Up

Does Your Ratio of Office Workers to Craftsmen Make Sense?

Monroe Porter
December 4, 2013
No Comments
Inefficient firms with too much overhead risk pricing themselves out of the marketplace.
Read More
Measuring Up

Famous Last Words: “But I Meant to Get to It”

A little bit of preparation can go a long way to protect your loved ones and your business.
Monroe Porter
November 12, 2013
No Comments
Business owners are busy, and even with the best of intentions, there are things we meant to do that we just never get around to.
Read More
Measuring Up

Building a Workforce Takes Time

People can be very frustrating to work with, but without employees, you are not a contractor.
Monroe Porter
October 4, 2013
No Comments
I frequently receive questions from customers regarding the difficulty in building a workforce.
Read More
Measuring Up

Why It Is So Hard to Make Partnerships Work

Whether it be marriage or a business partnership, don’t fall victim of jumping into something.
Monroe Porter
September 12, 2013
No Comments
Partnerships are not easy, whether they are marital or business relationships.
Read More
Measuring Up

Ninety Percent of Roofers Underbid the Job

Bids based on unit costs might be easy to estimate, but that doesn’t mean they are accurate.
Monroe Porter
August 7, 2013
3 Comments
Most contractors do not understand their overhead and arbitrarily price jobs by the number of squares rather than the time it takes to do the job.
Read More

I Want to Quit, But I Can’t

If your business isn’t making enough money for you to retire, who would want to buy it?
Monroe Porter
July 12, 2013
No Comments
This article is dedicated to all the businesses owners who are bored with their jobs, would like to retire and don’t really enjoy the business anymore.
Read More

Why Contractors Don’t Know Their Numbers

Measuring Up
Monroe Porter
June 4, 2013
No Comments
The vast majority of problems contractors have are related to poor financial information.
Read More

Business Owners in Denial

Monroe Porter
May 13, 2013
No Comments
Make a good business, not excuses.
Read More

Protecting the Innocent: When Good Employees Go Bad

Monroe Porter
April 11, 2013
No Comments
Bosses can't be too sweet when things go sour.
Read More
View All Articles by Monroe Porter
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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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