It was 1985 and a major hail storm ravaged the communities in and around Lincoln, Neb. Mike Hansen and a friend, Steve Beigert, did very well that summer reroofing affected homes, and before long started their own roofing company, White Castle Roofing.
To be successful at social media, contractors need to be vigilant and create or share content that not only engages audiences, but also sets them apart from the competition.
Now, 44 years later, the next generation of Torys is leaving the company’s mark on their Hawaiian homeland while making a difference for roofing contractors on the mainland through determined and creative leadership.