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Brad Dicks is the social media marketing manager for IKO North America. Brad has more than eight years of experience in digital and social media marketing communications. He offers training, coaching and guidance on digital marketing strategy in the consumer goods, retail, tech and building goods sectors to help clients improve their reach and impact in the U.S. and Canada.
To be successful at social media, contractors need to be vigilant and create or share content that not only engages audiences, but also sets them apart from the competition.
