search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Low Slope RoofingRoofing NewsSteep Slope RoofingIRE Educational SessionsIRE News

IRE 2024

IRE Roundtable: There’s More to Roofing than Just the Roof

A roundtable of industry veterans will discuss how a roofing business doesn't only happen on a building

By Art Aisner
planning-roofing-engineering
Photo by ThisisEngineering RAEng on Unsplash.
February 6, 2024

Roofing contractors attend the International Roofing Expo in droves every year, and many make good use of the education sessions held throughout the event. But they rarely have an opportunity to hear from one another about how business is going.

Whether it's sharing success stories, scary fails, or just gathering to air roofing-related frustrations, that changes this year in Las Vegas.

For the first time, IRE will present a roofing roundtable session comprised of industry veterans from the commercial and residential roofing markets and key representatives from multiple roofing suppliers.

Attendees will have the opportunity to join fellow roofing contractors to discuss first-hand how running a roofing business isn’t only about what happens on the roof.

Rick Damato, RC’s Editor Emeritus, will help facilitate the discussion by men and women with expertise in multiple areas impacting the industry. He said the presenters have much experience and knowledge and look forward to sharing their insights.

2024 IRE Seminar Sessions

Title: Industry Roundtable: There’s More to Roofing than the Roof
Speakers: RC Editor Emeritus Rick Damato; Greg Hudson, Dir., Commercial Sales at Georgia-Pacific Gypsum; Wendy Marvin, CEO, Matrix Roof & Home; Sherri Miles, President/CEO, Miles Roofing, Inc.; Bob Morgan, Owner, Upstate Roofing & Painting; Jessica Philpot, Co-owner/CEO, Command Roofing Co.; J.J. Smithey, President, Frost Roofing; Jason Stanley, CEO, IB Roof Systems; Brad Sutter, Exec. V.P., Sutter Roofing; Curtis Sutton, President, Rackley Roofing Co., Inc.
Date: 7:45-11 a.m., Wednesday, Feb. 7
Room: N209

“The NRCA and the International Roofing Expo have recognized how important it is to give voice to roofing contractors’ concerns and opinions on a variety of topics,” Damato said. “These roundtable discussions are as lively and interesting as the attendees, which typically include contractors from all parts of the industry and all parts of the country.”

While the list of issues and topics to address could far exceed the session’s given timeframe, there are a few areas the discussion will be geared toward. They include:

  • Roofers are seeing increased bid work despite signs of a slowing economy, mostly due to canceled/delayed bids put out for rebids. What challenges does this pose, and how do roofers handle submitting similar bids multiple times?
  • While the supply chain issues of the recent past have mostly abated, getting paid on escalation clauses has become more difficult for many contractors. How are roofers addressing this?
  • Luring workers with signing bonuses and higher wages can get people in the door, but that sometimes isn’t enough to retain them. What else are workers looking for besides money?
  • How are roofers partnering with local high schools or trade schools? What outreach efforts have successfully attracted future workers and their parent(s) who may not see roofing as a viable career for their child?
  • Roofing companies are operating with leaner staff. What roles lend themselves best to cross-training, and how have workers responded? Is compensation changing as a result?

Damato said that getting contractors to connect is among the benefits of similar roundtable discussions between roofing professionals that he’s been part of in the past. While every roofing market and roofing company is different, the daily issues their crews and leadership face are often similar, if not the same.

“Content found in roofing trade publications and in the next year’s IRE seminars often emanate from roundtable discussions such as this. Roofing contractor attendees at the 2024 expo looking for a more interactive seminar experience would do well to sign up,” he said.

WHAT YOU WILL GET:

  • A candid discussion from roofers and other industry experts about their challenges 
  • Insight in how to recruit and retain talented workers
  • An understanding of how roofing companies are operating with fewer people
  • Exposure to ongoing training and apprenticeship programs in the industry.
KEYWORDS: bidding business management IRE (International Roofing Expo) Las Vegas

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Artaisner

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Sustainable Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • INternational Roofing Expo 2025 Keynote Speaker Reid Ribble

    The American Dream isn't Dead, Just Different

    See More
  • The Cost of Doing Business Just Changed!

    The Cost of Doing Business Just Changed!

    See More
  • Owens Corning unveils its “More Than Just a Roof” campaign at IRE 2025 in San Antonio.

    Owens Corning Showcases “More than Just a Roof” at 2025 International Roofing Expo

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing