Sponsorship News
TAMKO Becomes ‘Official Roofing Partner’ of Kansas City Chiefs
Multi-year affiliation features physical and digital co-branding, preseason and game-day features, presenting partner of Chiefs 360, and annual veteran ‘roof giveaway’ program
TAMKO, celebrating its 80th year in business in 2024, is actually an acronym for the original projected sales area of the company: Texas, Arkansas, Missouri, Kansas, and Oklahoma. The new multi-year sponsorship may just rival the ‘Taylor-Kelcey’ alignment.
— Top image courtesy of WDAF; article image courtesy of The Sun.
On Tuesday, TAMKO Building Products LLC announced a multi-year branding opportunity that may rival the Taylor-Kelcey alignment by becoming the official ‘roofing partner’ of the Kansas City Chiefs.
In a Dec. 19 news release, TAMKO said KC fans, visitors, and viewers would see new TAMKO signage and activations at Chiefs games in GEHA Field at Arrowhead Stadium, as well as unique co-branded digital content online.
TAMKO will also have an activation presence at the Chiefs’ tailgating events and the club’s annual training camps. Based on both organizations’ shared history of support for military veterans, TAMKO and the Chiefs will partner together for Operation Rooftop, a yearly roof giveaway to benefit Kansas City-area veterans.
“The Kansas City Chiefs are an American favorite, and TAMKO is ‘America’s Shingle,’ so this was the opportunity to align ourselves with a brand that is headquartered in the heartland, has top-tier talent, and a long history of supporting our communities and service men and women, just like TAMKO does,” said Alex Hines, TAMKO’s vice president of Sales & Marketing.
TAMKO is celebrating its 80th year in business in 2024, with a long history of American manufacturing and private family ownership. Fun fact: Founded in the nation’s heartland, TAMKO is an acronym for the original projected sales area of the company: Texas, Arkansas, Missouri, Kansas, and Oklahoma.
TAMKO has since grown to a nationwide company, one of the largest manufacturers of asphalt shingles in the U.S., with manufacturing and distribution facilities to serve all of the company’s customers.
The company continues to be headquartered in Missouri and Kansas, the heart of the Chiefs Kingdom.
“TAMKO is a national company that got its start serving people in the heart of Chiefs Kingdom eight decades ago, and we proudly celebrate their Midwest roots,” said Chiefs President Mark Donovan. “We pride ourselves on partnering with like-minded organizations and know the synergies that exist between our two organizations, especially around supporting our military.”
For more information, visit TAMKO.com.
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