search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing Technology

Technology News

ZestyAI Integrates FORTIFIED Construction Standard into Predictive Property and Climate Risk Platform

Integrating FORTIFIED program data will help insurers identify homes built to the highest standards of resiliency

By Roofing Contractor Staff
ZestyAI - TOF.jpg

ZestyAI, a climate and property risk analytics solutions provider, has integrated the Insurance Institute for Business & Home Safety’s ‘FORTIFIED’ construction standard into its predictive models for homeowners and insurers. 

— Image courtesy of ZestyAI

September 29, 2023

ZestyAI_Logo.jpgZestyAI, a climate and property risk analytics solutions provider, announced it has integrated the Insurance Institute for Business & Home Safety’s ‘FORTIFIED’ construction standard into its AI-powered Z-PROPERTY predictive property and climate risk platform. 

In a September 29 news release announcing the integration, ZestyAI said its Z-PROPERTY uses computer vision and machine learning to extract insights from aerial and satellite imagery, among other data sources, for more than 150 million residential and commercial properties.

The FORTIFIED Home standard, which has received plenty of ink in Roofing Contractor, goes beyond standard building codes to deliver “superior performance” during severe weather, such as high winds, hailstorms, severe thunderstorms, hurricanes, and tornadoes. 

ZestyAI said an independent study of FORTIFIED homes following four separate hurricanes showed homeowners were 35 percent less likely to file an insurance claim and suffered 22 percent less damage than owners of traditionally built homes.

Based on more than 20 years of scientific research and real-world testing by the IBHS, FORTIFIED has quickly become a recognized resilient building method, and interest in FORTIFIED homes has increased as severe weather continues to ravage communities across the U.S. As a result, the number of designated homes has more than doubled in the last three years. 

"FORTIFIED has already helped more than 50,000 families in 26 states better protect their homes from severe weather," said IBHS CEO Roy Wright. "It takes only one storm to cause devastating loss and significantly change the trajectory of people's lives. Strengthening homes and communities with the FORTIFIED program can help reduce the devastating losses caused by Mother Nature."

Customers of Z-PROPERTY can now view FORTIFIED designation information, including the designation level of FORTIFIED Roof, FORTIFIED Home–Silver, or FORTIFIED Home–Gold. In addition to being important information for underwriters, it helps insurers comply with the mandatory discounts some states require for mitigation measures that are part of the FORTIFIED Home program. 

ZestyAI said it will leverage FORTIFIED data for further enhancing Z-HAIL and Z-WIND, its predictive models for underwriting and rating Severe Convective Storm risk.

"Severe weather and catastrophic events are on the rise, and insurance carriers must be able to accurately assess risk and identify homes built to the highest standards of resiliency," said Attila Toth, founder and CEO of ZestyAI. "Our collaboration with IBHS and the integration of FORTIFIED into Z-PROPERTY gives insurers the necessary tools to reduce losses and continue providing access to high-quality insurance coverage."

ZestyAI said the addition of FORTIFIED to Z-PROPERTY is the latest of many collaborations between the company and IBHS. Other collaborations include Wildfire Fuel Management and Risk Mitigation, which looks at the impact of mitigation efforts on wildfire losses, and Small Hail, Big Problems, New Approach, which researched the effect of small hail on roof damage and hail claims. 

FORTIFIED program data will be made available exclusively to IBHS Member companies using the Z-PROPERTY platform.

For more information, visit zesty.ai.


KEYWORDS: AI (artificial intelligence) FORTIFIED IBHS (Insurance Institute of Business & Home Safety) insurance

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Rc initials

Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Guest Column
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A residential roof with GAF Timberline shingles in Chestnut
    Sponsored byGAF Residential

    Selling Shingles on Beauty and Performance

  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

Popular Stories

hands holding prison bars

St. Louis Roofing Contractor Sentenced for $1.7 Million PPP Fraud During Pandemic

electrical storm commercial roof

Commercial Roof Performance Under Intensifying Storm Pressure

Six young roofing professionals standing on stairs

How Roofing’s Next Generation Is Shaping the Industry’s Future

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event

Related Articles

  • Polystrip-SA-tape-rolls-and-box-of-rolls

    Select Polyglass Products Now Compliant with FORTIFIED Roof Standard

    See More
  • FORTIFIED-approved products

    Polyglass Roofing Products Meet IBHS FORTIFIED Roof Standard

    See More
  • Rolls-of-Polyglass-products-displayed-against-blank-backdrop

    Select Polyglass Products Now Compliant with IBHS' FORTIFIED Roof Standard

    See More

Related Products

See More Products
  • building

    Building Construction Illustrated, 7th Edition

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing