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Sustainable Roofing

Wisconsin Dispatch

Roofing of the Goats Parade

Green Bay, Wisc.-area restaurant featuring grazing goats on its roof becomes an annual spectacle

By Bryan Gottlieb
Goat Parade.png

For the past eight years, Al Johnson’s Swedish Restaurant, which boasts a green roof, has parlayed its unique goat-feeding space into an annual parade, Roofing of the Goats, with its ninth event taking place beginning at 11 a.m. on Sat., June 10.

— Photo courtesy of Al Johnson’s Swedish Restaurant

June 9, 2023

Sister Bay, Wis., is a popular summertime destination where Al Johnson's Swedish Restaurant resides among the verdant trappings of the northern Wisconsin waterfront. The connection between the Swedes and Johnson’s noteworthy restaurant seems straightforward, yet the goats are indifferent.

Goats?

Only in Wisconsin, folks. 

The Roofing of the Goats Parade is a newsworthy event in Sister Bay, as first reported by WLUK, the local Fox affiliate, and involves goats grazing on the grass roof of Al Johnson's Swedish Restaurant. While the goats have been grazing up top for decades, reports WLUK, this is the ninth year a parade has been weaved into the spectacle.

Co-owner Lars Johnson explained that even though this Saturday is “…technically the first day that the goats go up onto the roof regularly, they've had a few practice runs earlier this year when the weather was good.”

The 9th Roofing of the Goats Parade begins at 11 a.m. on Saturday, June 10, starting on the corner of Mill Road, traveling down Highway 42, past the restaurant into the main parking lot, and then heading up on the roof. 

Everyone is reportedly encouraged to dress in their favorite “goat attire.” This writer is at a loss on suggested outfitting for such an event, but maybe a little bell slung around one’s neck is a start. 

Goat Fest immediately follows the parade, with live music, a goat “meet and greet,” goat-centric crafts for kids, bubbles and balloon animals, a Swedish pancake eating contest and a beer stein lift contest in the Stabbur Beer Garden.

Johnson says they also use the parade as a way to raise money for local food pantries by selling “goat plop” stickers, where people purchase biodegradable stickers which they put in the “drop zone” on the road; when the goat "plops" on the first four stickers, those lucky folks win some “amazing prizes.”

For more information, visit aljohnsons.com.


KEYWORDS: Wisconsin

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Bryan Gottlieb is the Managing Editor of Roofing Contractor. He previously worked for the Detroit Metro Times, the San Diego Daily Transcript and Adweek magazine. His beats include insurance markets, regulatory and legislative affairs, private equity, mergers and acquisitions and news analysis.

Reach him at gottliebb@bnpmedia.com | Follow Bryan on LinkedIn

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