Classes are in session, as Owens Corning University – OCU – presents new on-demand learning resources including our Power Hour contractor webinars. The Fall 2022 “course catalog” includes new offerings open to all roofing contractors:

Crafting a Modern Sales Experience with SumoQuote

Presented live on Oct. 20, 1 p.m. EST and later on demand

Ryan Shantz of SumoQuote will share how the components of the Amazon buying experience can be applied to the roofing sales process to improve win rates, upsells and sales efficiency. Registration for this free webinar is available here. 

Financial Health Check

Presented live on Oct. 27 at 1 p.m. EST and later on demand

Guest presenter John Martindale, CEO of Brothers Roofing and co-owner of Certified Contractor Network, will discuss how an annual company health check can pinpoint problems and inform strategies to build a strong business. He will share details on the financial health check process and how the process has helped hundreds of contractors across the country. Registration for this free webinar is available here.

The Economy and What to Expect

Available on demand

The economy has been a roller coaster ride, with many contractors asking what the rest of 2022 and 2023 looks like. ANGI's Chief Economist Mischa Fisher walks through important behavior trends and data including key aspects of real estate and housing markets as well as labor markets and consumer behavior. The webinar is free and available here.

10 Closing Techniques for Every Situation

Available on demand

The Roof Strategist, Adam Bensman, joins Jon Gardner, national training and development leader at Owens Corning, to share three easy-to-follow closing techniques designed to help contractors close more storm damage or retail roof sales. The webinar is free and available here. 

Drones 2.0: High-Impact Technology for Every Roofing Business

Available on demand

Phil Pratt of DroneBase joins Gardner to consider the current state of the drone inspection industry and how it’s evolving. Attendees will learn how drones can provide site details to help sell more jobs and improve margins, how drones can support operational capacity and how to implement drones easily and cost-effectively into their business. The free webinar is available here.

The Buyer Mindset: Help Increase Your Margins and Closing Percentage Through Consumer Psychology

Available on demand

Dean Curtis of Ingage joins Gardner to discuss how contractors can leverage consumer behavior and psychology insights to maximize the in-home visit and help close more deals. Participants will learn tips for making sales materials more impactful, building trust and differentiating their business from the competition. Attendees also will learn how to adapt technology and communication style to meet homeowners where they are. The free webinar is available here.  

Communication & Connection: Why Your Business Should Incorporate Texting

Available on demand

Gardner and Keith Massey of Podium will lead this webinar inspired by recent studies showing consumers prefer texting over all communication channels. Industry experts will share five simple ways to upgrade customer service and learn text marketing best practices focused on growing local business. The free webinar is available here.