SRS Distribution is used to bringing the star power to the International Roofing Expo’s largest concert event to help raise money for worthy causes every year. The roofing industry won’t be disappointed on Wednesday, Feb. 2, as SRS welcomes several special guests and a trio of country music bands, including the legendary duo Big & Rich, on stage at the Sugar Mill. 

Before the artists take that stage, the crowd will hear directly from SRS Distribution leaders who will also introduce Jake Schick, a former U.S. Marine who was severely wounded while serving in Iraq. During his recovery, Schick founded a nonprofit organization dedicated to helping U.S. military veterans recovering from physical and mental challenges related to their deployments. That organization is now called the One Tribe Foundation, and recently expanded its services to help police officers, firefighters and front-line first responders.

Proceeds from the concert and live auction on-site will fund the One Tribe Foundation. Preceding Big & Rich on stage will be the Randy Rogers Band and Parker McCollum. Doors open at 5 p.m.

The entire experience should be memorable, and falls in line with the foundation’s mission of raising money, having fun and giving back, said Mikell Bollinger, executive director of the SRS Raise the Roof Foundation.

“We really hope they open their hearts to give back,” she said. “We’ve all been blessed in this business, despite COVID-19 and despite the economic constraints of the supply chain disruption. Still, after all of it, the roofing industry has not just survived, but thrived, and we hope that all of those contractors and businesses that are part of the industry will join us in taking some portion of that success and give back to those who need it so much.”

Focusing on organizations that help address mental health, particularly as the effects of the pandemic linger, make this event especially meaningful, said David Warren, SRS Distribution’s director of marketing. It also suits the way SRS approaches its business.

“Mental health is an issue that people don’t like to talk about because it makes them uncomfortable, and part of the way we do business at SRS is being big and bold,” Warren explained. “That’s what we’re doing here. We’re being bold about wanting to take this on … attacking the problem until we help solve it.”

The nonprofit SRS Raise the Roof Foundation was formed in 2012 as a way for SRS to give back to its communities, often championing causes like support for veterans and disaster relief. All food and drinks are included for the event, so SRS encourages guests to come hungry, thirsty and ready to support great causes.

Safety Protocols

For the health and safety of attendees, concert-goers must present proof of their vaccination status to the SRS staff at the SRS Xtreme Tailgating Vehicle at Alluvial Plaza on Feb. 1 (from 11:30 a.m. to 5:30 p.m.) and Feb. 2 (11:30 a.m. to 2 p.m.). Ticket holders that show proof of vaccination or a negative test taken within the last 72 hours at the SRS Xtreme Tailgating Vehicle will get a wristband for admission into the concert.

Ticket holders without a vaccination card or proof of a negative test can get a COVID test inside of the Convention Hall at the Informa Testing Station. Ticket holders that choose to show proof of vaccination or a negative test at the time of the concert will have to wait in line for vaccination card / negative test verification to be admitted.

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