NASHVILLE, Tenn. — Firestone Building Products Company LLC (FSBP) announced the introduction of UltraPly™ TPO Flex SA. This new membrane is an evolution of two products, UltraPly™ TPO SA (self-adhered) and UltraPly TPO Flex Adhered, the most flexible TPO on the market*. While the membrane formulation remains unchanged, and continues to be trusted by contractors, this new feature provides an easier-to-install, safer version of the category’s most flexible TPO.

“UltraPly TPO Flex SA is an exciting introduction as we celebrate the 25th anniversary of UltraPly TPO, demonstrating our innovative focus at Firestone. We have a great understanding of how our contractors’ needs are evolving, and this is yet another example of delivering products that meet those needs,” said David Martiny, director of product development. “Essentially, two great technologies have become one.”

Since UltraPly TPO was first introduced to the market in 1996, more than 5 billion square feet of the membrane have been manufactured globally, delivering a solution that protects the building investment and drives energy efficiency through reflective properties. Over the past 25 years, Firestone Building Products has introduced four unique product offerings under the original UltraPly TPO umbrella: UltraPly TPO SA, UltraPly™ TPO Flex Adhered, UltraPly™ TPO XR, and UltraPly™ TPO Platinum.

UltraPly TPO Flex SA is Firestone’s latest innovation that provides value to contractors through streamlined installation. UltraPly TPO Flex SA drives better installations on complex roofs easier to handle because it is the most flexible TPO on the market*. Firestone’s self-adhered installation method with Secure Bond™ technology allows for quicker installation, reducing man-hours by up to 77% per square on membrane installation than traditionally adhered membrane*. Additionally, Firestone SA products are odorless and non-VOC, so businesses can stay operational during installation.

To find out more about UltraPly™ TPO Flex SA and the portfolio of Firestone SA products, visit

*Based on testing conducted by a third-party in 2017 using UltraPly™ TPO SA versus standard adhered TPO. Application times vary with settings and environmental factors; actual results will vary.